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Hasselblad Announces 100-Mp Flagship Camera, Standard Zoom Lens
26 August 2025
Hasselblad has announced the X2D 100C, a new medium format flagship, along with the XCD 2,8-4/35-100E wide-angle to medium telephoto zoom lens.
The company also announced a 20-liter backpack and three new filters compatible with the new zoom. Details follow.
X2D II 100C
In a first for Hasselblad, the X2D II 100C introduces AF-C continuous autofocus to detect and track moving subjects. Phase detection autofocus coverage has been expanded from 294 to 425 zones and works together with LiDAR-assisted focusing. A new AF illuminator improves autofocus performance in low-light conditions and also serves as a self-timer indicator.
Hasselblad said Tthe X2D II 100C is the first medium format camera to support true end-to-end HDR. HDR images are processed in-camera as HDR HEIF or Ultra HDR JPEG and can be instantly reviewed on the new 3.6-inch OLED touchscreen at up to 1,400-nit peak brightness
The X2D II 100C's enhanced 100-Mp medium format BSI CMOS sensor features 16-bit color depth delivering approximately 281 trillion colors. A new native ISO of 50 and an increased dynamic range of 15.3 stops provide precise control from the deepest shadows to the brightest highlights.
Highlights of the new camera include:
- 100-megapixel BSI CMOS Sensor
- 116-bit color
- 15.3-Stop dynamic range
- 5-axis 10-stop in-body stabilization
- Improved autofocus with LiDAR
- AF-C with Subject Detect & Tracking
- 5.76m-dot OLED EVF
- 3.6-inch two-way tilting OLED touchscreen
- ISO 50 to 25600
- Up to 3 fps shooting
- Internal 1-TB storage
- CFexpress B card slot
Specifications for the flagship include:
HASSELBLAD X2D II 100C SPECIFICATIONS Sensor 100-megapixel, medium format, BSI CMOS sensor
Aspect Ratio: 4:3Bit Depth 16-Bit Lens Mount Hasselblad X File Formats Raw, JPEG, HEIF Storage Single Slot: CFexpress Type B
512-GB maximum
Internal Memory: 1-TBViewfinder 5,760,000-dot OLED
100 percent coverageMonitor 3.6-invh 2,360,000-dot tilting touchscreen OLED
Secondary Display: 1.08-inch LCD status displaysShutter Electronic Shutter:
- 1/6000 to 4080 seconds
Leaf Mechanical Shutter:
- 1/4000 to 4080 secondsFrame Rate Up to 3 fps at maximum resolution ISO 50 to 25,600 Autofocus Yes Live View Yes Image Stabilization 5-axis sensor shift Flash Hot shoe, iTTL, no built-in flash Movie Connectivity WiFi 6, USB-C input, USB-C data/power Power rechargeable lithium-ion battery, 7.2 VDC, 3400 mAh
466 shotsDimensions 5.8 x 4.2 x 3.0 inches Weight 1.8 lbs. Data Sheet X2D II 100C The Hasselblad X2D II 100C is $7,399 while the XCD 2,8-4/35-100E lens is $4,599. Adorama and B&H are both now accepting pre-orders for the camera.
XCD STANDARD ZOOM LENS
The new XCD 2,8-4/35-100E with a maximum aperture of f2.8 to f4.0 and a focal range of 35mm to 100mm features a 3x zoom range from wide angle to medium telephoto the eqeuivalent of a 28mm to 76mm 35mm zoom.
"The 'E' in XCD 2,8-4/35-100E stands for 'Exclusive' and represents the top-tier optical performance, delivering the same edge-to-edge image quality as Hasselblad's XCD prime lenses," the company said.
The lens design measures 5.42 inches long and weighs a little under two pounds.
Highlights of the new zoom include:
- Medium format
- f2.8/f4 to f32
- 28mm to 76mm (35mm equivalent)
- Integrated leaf shutter with 1/4000 second sync
- Linear stepping AF motor with internal focus
- Minimum Focus Distance: 1.3 feet
Specifications for the zoom lens include:
HASSELBLAD XCD 35-100mm f2.8-4 E SPECIFICATIONS Mount Hasselblad X Focal Length 36mm to 97mm (28mm to 76mm 35mm equivalent) Aperture Maximum: f2.8 to f4
Minimum: f32Angle of View 76° to 31deg; Minimum Focus Wide Angle: 1.3 feet
Telefoto: 1.6 feetMagnification 1:4 macro reproduction ratio; 0x25x Optical Design 16 elements in 13 groups Autofocus Yes Image Stabilization No Filter Thread 86mm Dimensions 3.5 x 6.4 inches Weight 2.0 lbs. Data Sheet XCD 2,8-4/35-100E Adorama and B&H are both now accepting pre-orders for the lens.
MORE
The company also showed off a few accessories, including the Vandra Camera Backpack inspired by Sweden's Freedom to Roam, which blends functionality and style. With its nearly 20-litre capacity, it can carrya Hasselblad body, two lenses and accessories.
Hasselblad also introduced three new 86mm UV, ND8 and CPL filters, all compatible with the new XCD 2,8-4/35-100E.
The Vandra Backpack is $469.
The UV 86mm filter is $299, the ND8 86mm filter is $329 and the CPL 86mm filter is $559.
Hasselblad Introduces 100-Megapixel HDR Flagship Medium Format Camera and Standard Zoom Lens
Powered by AF-C continuous autofocus, Hasselblad Natural Color Solution with High Dynamic Range, 10-stop stabilisation and Phocus Mobile 2, the X2D II 100C delivers unmatched creative control in a compact, powerful system.
Following the groundbreaking success of the X2D 100C, Hasselblad has released the X2D II 100C, the industry's first 100-Mp medium format camera with true end-to-end high dynamic range. With AF-C continuous autofocus, Hasselblad Natural color Solution with High Dynamic Range and industry-leading 10-stop in-body image stabilisation, the new camera delivers even more true-to-life color, faster focusing performance and greater hand-held control. Combined with Phocus Mobile 2, it offers a seamless workflow and expands creative possibilities across landscape, portrait, street and travel photography.
Launching alongside the X2D II 100C is the XCD 2,8-4/35-100E, a wide-angle to medium telephoto zoom lens that covers the most commonly used focal lengths. With a wide f2,8 aperture and flagship optics designed for top-tier performance, it excels in low-light conditions and delivers the fastest focusing speed in the Hasselblad XCD lens lineup.
Hasselblad X2D II 100C: Brilliance at Every Moment
For the first time on a Hasselblad camera, the X2D II 100C introduces AF-C continuous autofocus. Powered by deep learning algorithms, the system delivers reliable performance, accurately detecting and tracking moving subjects. Phase Detection Autofocus coverage has been expanded from 294 to 425 zones and works together with LiDAR-assisted focusing to ensure fast and accurate results. A new AF illuminator further improves autofocus performance in low-light conditions and also serves as a self-timer indicator. Together, these enhancements give users a faster, more responsive focusing system for capturing brilliance at every moment.
The X2D II 100C is the first medium format camera to support true end-to-end HDR. HNCS HDR harnesses high dynamic range to elevate Hasselblad's signature natural colors to new levels of brilliance. Even in harsh lighting, it effectively reduces overexposure, enhances highlight retention and reveals greater tonal depth, resulting in richly detailed HDR images that reflect what the eyes naturally see. HDR images are processed in-camera as HDR HEIF or Ultra HDR JPEG and can be instantly reviewed on the new 3,6-inch OLED touchscreen at up to 1,400-nit peak brightness -- 75 percent brighter than the X2D 100C -- delivering vivid, true-to-life clarity. With Phocus Mobile 2, users can edit HDR images and apply HNCS HDR processing to Raw files. When shared on HDR-capable platforms, these images showcase the full brilliance of HNCS HDR, revealing colors and tones with unprecedented fidelity.
The X2D II 100C's enhanced 100-Mp medium format BSI CMOS sensor embodies Hasselblad's commitment to uncompromising image quality. With 16-bit color depth delivering approximately 281 trillion colors, it captures the subtle gradations that bring a photograph to life. A new native ISO of 50 and an increased dynamic range of 15,3 stops provide precise control from the deepest shadows to the brightest highlights.
The sensor's extraordinary resolution demands equally extraordinary stabilisation. To achieve this, Hasselblad engineers followed the most stringent calibration protocols, resulting in a 5-axis, 10-stop in-body stabilisation system that delivers up to eight times the stability of the X2D 100C when capturing distant subjects. Users can now capture hand-held long exposures lasting several seconds without a tripod, unlocking new creative possibilities.
With Phocus Mobile 2, the Hasselblad workflow achieves a new level of portability, allowing users to edit on the go while staying fully immersed in their creative process. Available on iOS devices, the app seamlessly connects to Hasselblad X and V system cameras for wireless image transfer and also allows for remote control with a live view, firmware updates and even waking the camera when powered off. It offers a range of editing tools, including HDR image editing and Hasselblad Natural Noise Reduction, an AI-powered feature that reduces noise in Raw files without affecting details or Hasselblad's signature colors.
The X2D II 100C retains the remarkable storage capabilities of its predecessor, featuring 1-TB of internal SSD storage directly on the camera. With an added CFexpress Type B slot, users can shoot with confidence, free from concerns about storage limitations or the need for additional memory cards.
Designed to be even more compact, the X2D II 100C weighs 7,5 percent less than the X2D 100C for improved handling comfort. Crafted through an advanced finishing process, the new graphite gray matte coating offers exceptional durability and a refined, subtle texture, while the black nameplate adds a touch of distinction. The signature ergonomic grip has also been redesigned with a textured surface to enhance comfort and control during extended shoots.
The 3,6-inch OLED screen tilts 90° upward and around 43° downward and pulls out while staying clear of the electronic viewfinder, making it easier to compose and capture shots from high and low angles. A newly added 5D joystick enables swift focus point selection and intuitive menu navigation without touching the screen. With eight customisable buttons, the camera offers greater flexibility and a more personalised control experience.
A Compact Standard Zoom Lens With Flagship Performance
The new XCD 2,8-4/35-100E is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. With approximately 3x optical zoom, it delivers a 28-76mm full-frame equivalent focal length and an aperture range of f2,8 to f4. Effectively combining the range of seven Hasselblad prime lenses into one, it excels in capturing sweeping landscapes, intimate portraits, dynamic street photography and spontaneous travel moments with confidence.
At its widest aperture of f2,8, the lens delivers exceptional low light performance, while producing smooth, creamy bokeh and distinct background separation.
The "E" in XCD 2,8-4/35-100E stands for "Exclusive" and represents the top-tier optical performance, delivering the same edge-to-edge image quality as Hasselblad's XCD prime lenses. Its advanced optical design comprises 16 elements in 13 groups, including three aspherical and five ED elements, ensuring sharp resolution and authentic color that meet the demands of a 100-Mp sensor.
The XCD 2,8-4/35-100E is powered by the fastest stepping motor in the XCD lens lineup. This compact internal focusing group, paired with optimised control algorithms, enables smooth and accurate autofocus. When paired with the X2D II 100C's AF-C system, it confidently tracks moving subjects and ensures precise focus in action shots.
The integrated leaf shutter offers full flash synchronisation from 1/4000 second to 68 minutes, allowing photographers to balance fill flash in bright light or shoot wide open without compromise.
Despite its bright aperture and extended zoom range, the lens remains remarkably compact, measuring just 138mm in length and weighing just 894 grams. It features the highly praised control rings from XCD V Series lenses, allowing quick adjustments to shutter speed, aperture, ISO, exposure compensation and subject switching. The engraved "H" logos and subtle "V" insignia on the control rings reflect Hasselblad's commitment to minimalist design and enduring quality, creating a lens that performs as elegantly as it appears.
Vandra Backpack and Filters for Hasselblad Creators
Inspired by Sweden's Freedom to Roam, the Vandra Camera Backpack blends functionality and style. With about 20-litre capacity, it can easily hold a Hasselblad body, two lenses and accessories.
Hasselblad also introduces three new 86mm UV, ND8 and CPL filters, all fully compatible with the XCD 2,8-4/35-100E.
Availability and Pricing
The Hasselblad X2D II 100C is priced at $7,399/€7,200. The XCD 2,8-4/35-100E lens is priced at $4,599/€4,800.
The Vandra Backpack is priced at $469/€429.
The UV 86mm Filter is priced at $299/€259. The ND8 86mm Filter is priced at $329/€289. The CPL 86mm Filter is priced at $559/€469.