Photo Corners

A   S C R A P B O O K   O F   S O L U T I O N S   F O R   T H E   P H O T O G R A P H E R

Reviews of photography products that enhance the enjoyment of taking pictures. Published frequently but irregularly.

Epson 'Finish Strong' Campaign Ends With A Contest Tweet This   Forward This

4 March 2013


Recognizing that "every great shot starts with an amazing idea," Epson is calling on photographers for an idea. The assignment is to write a 200-word (or less) description of how Epson should wrap up its 'Finish Strong' campaign. The prize is a photo shoot of your ad concept with the charming Joe McNally or $5,000.

The "Finish Strong" ad campaign "celebrates both the photograph and the photographer in their pursuit of that final defining print," the company said. Each ad in the campaign takes viewers behind the scenes to tell the story of a photographer's pursuit of the perfect shot.

Submit your entry by April 15 at the "Finish Strong" Contest page. And good luck!

Epson Invites Photographers to 'Finish Strong' in New Contest

Describe Next 'Finish Strong' Ad in Two Hundred Words

LONG BEACH, Calif. -- Epson has announced a continuation of its "Finish Strong" advertising campaign, developed by M&C Saatchi Los Angeles, with a new photography contest. Photographers are invited to submit an idea for Epson's next Finish Strong ad. The winner will receive either an opportunity to attend an actual photo shoot with world-renowned photographer Joe McNally or a $5,000 cash prize.

"Photographers have an uncanny ability to visualize amazing photographs," said Richard Day, group product manager, Professional Imaging, Epson America, Inc. "This contest provides the chance for anyone to see their concept of a Finish Strong ad come to life. The winner will be in very good company with the likes of the photographers from previous ads, including Corinne Alavekios, Moose Peterson and Joe McNally."

For the past three years, Epson has collaborated with some of the industry's leading photographers to create the Finish Strong advertising campaign, which celebrates both the photograph and the photographer in their pursuit of that final defining print. The Finish Strong Campaign has captured some of the extraordinary lengths photographers will go to for the perfect shot -- the intensity of a New York City fashion shoot, a portrait session waist deep in a Pacific Northwest river, air-to-air aviation over the searing heat of the Arizona desert and underwater in the freezing conditions of the Antarctic Ocean.

"We're constantly inspired by the passion our Finish Strong photographers bring to their projects," said Maria Smith, associate creative director, M&C Saatchi Los Angeles. "This contest takes the Finish Strong campaign into an exciting new phase and invites photographers to let us know what inspires them."

Epson's contest began on March 1 and ends on April 15. Entrants can participate by submitting 200 words or less describing their idea for Epson's next print ad. More information, including the submission form and previous "Finish Strong" print advertisements, can be found at

BackBack to Photo Corners