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Reviews of photography products that enhance the enjoyment of taking pictures. Published frequently but irregularly.

Rogue Safari Extends Pop-Up Flash Eight Times Tweet This   Forward This

11 September 2013

The Rogue Safari Pop-Up Flash Booster from ExpoImaging attaches to your pop-up flash, concentrating its output to extend its reach up to eight times, according to the company.

Rogue Installed. A three f-stop improvement.

The polycarbonate device was designed for use with telephoto zooms 100mm and longer where the narrowed beam isn't an issue. The company claims a three f-stop improvement over the built-in flash's wider angle coverage.

ExpoImaging CEO Erik Sowder said, "Using the Rogue Safari Pop-Up Flash, it's possible to light a subject at significantly greater distances, in some cases as far as 60-70 feet away."

While Safari is designed to work with sub-frame Canon and Nikon dSLRs, Nikon full-frame dSLRs "will have sub par Safari lens performance," the company noted.

Deep Shade at 60 Feet. Both shot at a 220mm focal length with ISO 400, f5.6 and 1/25 second.

The company has released a compatibility chart, particularly helpful for dSLRs sold before 2007.

The Safari is available now for $34.95. See the release for further details.

Rogue Safari Pop-Up Flash Booster Delivers 8x More Light

Focuses pop-up flash for lighting subjects at a distance; hot shoe mounted device fits seamlessly on most Canon APS-C and Nikon DX sensor dSLR cameras

WATSONVILLE, Calif. -- ExpoImaging, Inc., designers of innovative camera accessories for the photographic market, has introduced the patent-pending Rogue Safari Pop-Up Flash Booster, a unique attachment for dSLR cameras that concentrates light from the pop-up flash for photographing subjects at a distance. Optimized for use with telephoto zoom lenses that are 100mm and longer, the Rogue Safari focuses up to 8x more light (an improvement of up to three f-stops) on a subject than a dSLR's unassisted pop-up flash and up to 12x more than ambient light.

"Every photographer can think of a time when there just wasn't enough light to get the shot they wanted, particularly at distances greater than 20-30 feet where the pop-up flash by itself simply isn't powerful enough," said Erik Sowder, CEO of ExpoImaging, Inc. "Using the Rogue Safari Pop-Up Flash Booster, it's possible to light a subject at significantly greater distances, in some cases as far as 60-70 feet away. That extra light can make the difference between a sharp image with good color and a dark, underexposed missed opportunity."

The Rogue Safari is optimized to work with telephoto zoom lenses (100mm and longer) on most modern Canon APS-C or Nikon DX sensor cameras. The optically engineered lens captures light from the pop-up flash and narrowly focuses it for lighting more distant subjects, providing photographers of every skill level with increased flexibility to shoot in the most challenging lighting conditions.

"If you're an avid weekend photographer shooting your kids' soccer games or you want to make sure to capture those vacation memories, you'll be amazed at the amount of light you get from your pop-up flash with the Rogue Safari," said Sowder. "The Rogue Safari puts out nearly as much light as a $500 accessory flash, except the Safari sells for just $35. At just two ounces the Rogue Safari is lightweight and simple to use and it doesn't require any batteries," said Sowder.

With a flowing design aesthetic, the Rogue Safari looks like part of the camera. It is built to withstand the rigors of travel photography with the lens and body molded from rugged, impact resistant polycarbonate materials

Pricing, Availability

The Rogue Safari Pop-Up Flash Booster is available now through ExpoImaging's distribution partners worldwide or online at Rogue Safari retails for $34.95.

While the Rogue Safari Pop-Up Flash Booster is compatible with the vast majority of modern dSLR cameras, some older model dSLRs will not accommodate the Safari; owners of models launched before 2007 are encouraged to check the product compatibility chart here:

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