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Canon Announces Two Ultra Wide Angle Zooms, White Rebel
13 May 2014
Canon has announced a $1,199 16-35mm f4L USM full-frame zoom, $299.99 10-18mm f4.5-5.6 IS STM APS-C zoom and a $749.99 white Rebel SL1 with the 18-55mm kit lens. All three products will be available in June.
"Having just reached a milestone of producing 100 million EF lenses, Canon is dedicated more than ever before to its heritage of creating outstanding optics for photographers of all levels," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.
"The EF 16-35mm f4L IS USM and EF-S 10-18mm f4.5-5.6 IS STM ultra-wide zoom lenses, when paired with Canon EOS Digital SLR cameras, are powerful tools that can enhance any photographer's creativity," he continued. "And new to the U.S. market, the white EOS Rebel SL1 Digital SLR camera with its companion white lens, provides users with high-quality images in a small, compact body that is easy to bring along on all their summer adventures."
FULL-FRAME ULTRA WIDE ZOOM
The 16-35mm zoom features an intelligent CPU in the lens that automatically selects the optimal image stabilization mode by recognizing differences between normal handheld shots and panning.
Its glass is also impressive with three Glass-Molded aspheric lens elements, including a large-diameter aspheric lens to correct aberrations, and two additional UD lens elements to reduce chromatic aberration throughout the entire zoom range. Fluorine lens coatings on the front and rear lens surfaces repel dust particles and help ensure superb color balance while minimizing ghosting.
APS-C ULTRA WIDE ZOOM
The affordable 10-18mm is also 20 percent smaller and 38 percent lighter than Canon's 10-22mm zoom.
It features a newly-designed focus mechanism ideal for Canon EOS Movie Servo AF (available on EOS 70D, EOS Rebel T5i and EOS Rebel SL1 cameras) to provide smooth, quiet and continuous autofocusing during video shooting, as well as when taking photos.
It also features one UD lens element to reduce chromatic aberration throughout the zoom range and enhanced multi-layer lens coatings to improve color balance while minimizing ghosting and flare. Its seven-blade circular aperture creates beautiful, soft backgrounds.
You can also focus as close as 11 inches throughout the zoom range with a maximum magnification of 0.23x at the telephoto end.
SPONSORED LINKS
Pre-orders for June delivery are now being accepted for:
- 16-35mm f4L USM at Adorama or B&H
- 10-18mm f4.5-5.6 IS STM at Adorama or B&H
- EW-73C hood
- EW-82 hood
- White Canon Rebel SL1 at Adorama
For more information, see the news release below.
Canon Broadens Its Imaging Lineup with Two New EF Ultra Wide-Angle Zoom Lenses and White EOS Rebel SL1 Digital SLR Camera
High Performance Lenses Offer Optical Image Stabilizer and a Refined Compact Design; Lightweight EOS Rebel SL1 SLR Kit in White Available Soon
MELVILLE, N.Y. -- Canon U.S.A., Inc. has announced two new wide-angle lenses and a new white color model of the EOS Rebel SL1 dSLR camera just in time for summer. The introduction of the new Canon EF 16-35mm f4L IS USM and the EF-S 10-18mm f4.5-5.6 IS STM wide-angle zoom lenses provides Canon dSLR camera users with the ability to capture stunning photographs and videos of spacious landscapes and many other iconic scenes. The EF 16-35mm f4L IS USM lens is the first L-series wide-angle zoom lens equipped with image stabilization, providing professional photographers with expanded creative options, especially in low light. The EF-S 10-18mm f4.5-5.6 IS STM wide-angle lens is an affordable option for entry-level dSLR users looking to enhance their images and videos with unique and creative perspectives.
Since its introduction in March 2013, the EOS Rebel SL1, the world's smallest and lightest dSLR camera, has provided photographers of all levels with a high-performance dSLR in a small, compact camera body. The new white EOS Rebel SL1 Camera Kit is complemented by a matching white EF-S 18-55mm f3.5-5.6 IS STM lens and offers a stylish alternative for photographers who like to stand out from the crowd.
"Having just reached a milestone of producing 100 million EF lenses, Canon is dedicated more than ever before to its heritage of creating outstanding optics for photographers of all levels," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The EF 16-35mm f4L IS USM and EF-S 10-18mm f4.5-5.6 IS STM ultra-wide zoom lenses, when paired with Canon EOS Digital SLR cameras, are powerful tools that can enhance any photographer's creativity. And new to the U.S. market, the white EOS Rebel SL1 Digital SLR camera with its companion white lens, provides users with high-quality images in a small, compact body that is easy to bring along on all their summer adventures."
EF 16-35mm f4L IS USM
Fully compatible with all EOS Digital SLR cameras including full-frame models like the EOS 5D Mark III and EOS 6D Digital SLR cameras, the compact and lightweight EF 16-35mm f4L IS USM ultra wide-angle zoom lens offers high image quality and an Optical Image Stabilizer for shake correction up to four shutter speed steps, making handheld shooting possible in dimly lit scenes where camera shake can occur. In addition, an intelligent CPU in the lens automatically selects the optimal IS mode by recognizing differences between normal handheld shots and panning. This technological advancement supports a greater range of creative expression for photographers in otherwise difficult shooting situations, such as dark indoor scenes where flash photography is prohibited or in places where a tripod cannot be used or when shooting at low ISO speeds.
The EF 16-35mm f4L IS USM ultra wide-angle zoom lens features newly developed, high quality Canon optics that incorporate three GMo (Glass-Molded) aspheric lens elements, including a large-diameter aspheric lens, which help improve image quality by correcting aberrations. Two additional UD lens elements help reduce chromatic aberration from edge to edge throughout the entire zoom range for excellent image quality with high resolution and contrast. The lens also features enhanced fluorine lens coatings on the front and rear lens surfaces to repel dust particles and help ensure superb color balance while minimizing ghosting. The inner focusing and ring USM offer silent, fast and accurate autofocusing. Full-time manual focus adjustment is available in autofocus mode. A nine-blade circular aperture creates beautiful, soft backgrounds. A new compact four-group zoom system provides a minimum focusing distance of 0.28m/11 inches throughout the zoom range and a maximum magnification of 0.23x at the telephoto end for outstanding performance.
EF-S 10-18mm f4.5-5.6 IS STM
Created to be a great companion lens for the Canon EOS 70D, EOS Rebel T5i, EOS Rebel SL1 and other EOS Digital SLR cameras with APS-C size image sensors, the EF-S 10-18mm f4.5-5.6 IS STM lens expands Canon's line of Stepping Motor lenses. For entry-level users, this affordable wide-angle lens offers the ability to shoot creative, high-quality images and video in tight indoor locations such as a cozy corner table in a restaurant or unique vacation photos where the subject is close up, yet the surrounding area can still fill the frame.
The EF-S 10-18mm f4.5-5.6 IS STM ultra wide-angle zoom lens features a compact and lightweight design with an Optical Image Stabilizer for shake correction up to four shutter speed steps, enabling handheld shooting in low light. The lens' stepping motor and newly designed focus mechanism are ideal for Canon EOS Movie Servo AF (available on EOS 70D, EOS Rebel T5i and EOS Rebel SL1 cameras) to provide smooth, quiet and continuous autofocusing during video shooting, as well as when taking photos.
The EF-S 10-18mm f4.5-5.6 IS STM ultra-wide zoom lens features one UD lens element to help reduce chromatic aberration throughout the zoom range for excellent image quality with high resolution and contrast. It also features enhanced multi-layer lens coatings to help ensure superb color balance while minimizing ghosting and flare, while a seven-blade circular aperture creates beautiful, soft backgrounds.
Compared to the EF-S 10-22mm f3.5-4.5 USM wide-angle lens, the EF-S 10-18mm f4.5-5.6 IS STM ultra wide-angle zoom lens is nearly 20 percent smaller and 38 percent lighter. When combined with a compact dSLR, such as the Canon EOS Rebel SL1 camera, the smaller size makes it very convenient to carry with the camera when traveling. The compact four-group zoom optical system provides a maximum magnification of 0.15x at the telephoto end. The wide-angle zoom range of the new EF-S 10-18mm f4.5-5.6 IS STM is a perfect complement to the currently available EF-S 18-55mm IS and EF-S 55-250mm IS STM zoom lenses.
New Lens Availability
The Canon EF 16-35mm f4L IS USM and the EF-S 10-18mm f4.5-5.6 IS STM ultra-wide zoom lenses are scheduled to be available in June for estimated retail prices of $1,199 and $299.99, respectively. For more information about Canon EF Lenses visit: http://www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup.
White EOS Rebel SL1 Kit Availability
The Canon EOS Rebel SL1 and EF-S 18-55mm f3.5-5.6 IS STM lens kit in white is scheduled to be available at the end of June for an estimated retail price of $749.99. For more information about the white Canon EOS Rebel SL1 Digital SLR Camera kit and the full list of product specifications, visit http://www.usa.canon.com/eos.