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At MAX Adobe Announces New Creative Cloud Technologies
5 October 2015
Adobe opens its MAX creative conference in Los Angeles today with a keynote outlining the new technologies it plans to introduce now and in the coming months. At the keynote, Adobe plans to also share its research on content consumption.
Photoshop Fix. Rigel by any other name.
We were briefed on them a few days ago by Adobe Vice President Mala Sharma, who began by noting Creative Cloud adoption is around 5.3 million members worldwide.
PHOTOGRAPHER HIGHLIGHTS
For photographers, the highlights are:
- Photoshop Fix: More of the Photoshop horsepower moves to mobile with computational computing, formerly known as Rigel.
- Adobe Portfolio: Adobe dropped Behance from the Photoshop Photography Program but now adds Portfolio back for all Creative Cloud subscribers. It's the new Behance Pro, Sharma said.
- Photoshop Update: Touch interface added (Illustrator CC and Premiere Pro CC also get the desktop touch upgrade). Adobe Fuse CC adds powerful but simple 3D image composing technology from Mixamo to Photoshop, too.
- Lightroom Update: New Import code that auto syncs to the cloud and integrated training content aimed at new users upgrading from products like Elements
- More robust mobile apps: Lightroom mobile can now capture images, too. Adds the Dehaze tool. Lightroom Web adds a Develop module with 40 one-click presets. Layer support added to Photoshop Mix.
Desktop. Touch, Magic, Ease of Use.
Also of some interest to photographers is the 4K video support.
We should also point out that the new touch features on desktop applications are "optimized for Windows 10" (and presumably not available on OS X) and Photoshop Fix is only available for iOS devices at the moment.
CONTENT CONSUMPTION
In an age when anyone with Internet access can publish, Adobe asked 2,000 U.S. consumers who they trust and what they expect from the content they consume.
Key findings of the study, being released today at MAX, include:
- Consumers are embracing content across multiple devices, accessing an average of 12 sources of content through an average of six different devices daily, with smartphones ranking as the most frequently used device. Eighty-eight percent of consumers report they "multiscreen," using an average of nearly three devices simultaneously.
- As consumers' standards rise, so does the pressure on content producers. Content must be well-designed and easy to consume or they risk losing their audience. With only 15 minutes to consume content, 66 percent would prefer to view something beautifully designed vs. simple and plain.
- Consumers report they're likely to switch devices or stop viewing content altogether when 1) content (layout, imagery) is unattractive (73 percent), 2) content is too long (68 percent) or 3) the images won't load (85 percent) or take too long to load (83 percent).
Survey. Which of the following is more important to you?.
The study also addressed the issue of "authenticity of content," as Adobe put it:
- Content from family and friends trumps content from a celebrity: more than 70 percent of consumers trust content from a family member or friend over well-known figures such as a celebrity or YouTube star.
- Consumer skepticism is eroding traditional ideas about authenticity: more than 60 percent question whether a news article is biased, a photo has been altered or the author has been paid or incented to post a positive review.
- Skepticism doesn't necessarily mean people crave accuracy: a quarter of respondents value entertainment over accuracy (35 percent of millennials) and more than a third of millennials (42 percent) do not fact check content they are sharing.
The upshot is that using professional tools like those Adobe provides in its Creative Cloud will attract and keep more viewers to your work.
VISION VS. BUGS
As Adobe outlines its vision for Creative Cloud this morning, we'll cross our fingers it has addressed a couple of the more serious failings in the current versions of Photoshop and Lightroom.
The company has been slow to fix the new Export optionSave for Web that strips copyright information.
And Lightroom's rotation problem has been a constant nuisance as well.
Several applications were updated this morning, including Photoshop and Lightroom. Camera Raw 9.2 was released with new camera support and local Dehaze while Lightroom also received the Camera Raw update plus an updated import experience.
We'll have more to say about the software updates as they are released. Meanwhile we'll be monitoring the keynote this morning for more details.
Adobe Drives Creative Innovation Forward at MAX 2015
Creative Cloud Announcements Include New Mobile Apps, Touch in Desktop Tools, Video Assets Coming to Adobe Stock
LOS ANGELES -- At Adobe MAX, the world's leading creativity conference, Adobe (Nasdaq:ADBE) today outlines its vision for Creative Cloud -- a "connected creative canvas" where people create and share their work from anywhere. With millions of members around the world, Creative Cloud brings together essential desktop and mobile apps; a growing marketplace for content, assets and talent; and a vibrant community where creatives can showcase their work and find inspiration. Adding to Creative Cloud momentum, the company today shipped two new mobile apps, Photoshop Fix and Capture CC, enabling quick retouching and asset capture on the go and announced new Touch capabilities across Creative Cloud desktop applications including Photoshop CC, Illustrator CC and Premiere Pro CC. Adobe is also highlighting its patented CreativeSync technology, which powers connections between desktop and mobile apps and the assets creatives use every day. In addition, video content is coming soon to Adobe Stock, the company's royalty-free collection of high-quality photos, illustrations and graphics.
Nearly 7000 attendees, from across the creative spectrum, are gathered in Los Angeles to learn, be inspired and network. This year's MAX will feature film director Baz Luhrmann; "Humans of New York" founder and photographer Brandon Stanton; illustrator and writer Maira Kalman; and artist, designer and author Elle Luna. To view the keynote via a live stream, visit: http://www.adobe.com/go/maxkeynote.
"Creative Cloud has become the de facto platform for all creatives, providing the tools and services to fulfill every creative need. With this latest release, we're giving our creative customers the freedom they need to work and be inspired from anywhere," said Bryan Lamkin, senior vice president and general manager, Digital Media at Adobe. "Being connected to your assets, team and projects, at all times, is critical to today's designers. With this Creative Cloud update, Adobe's signature CreativeSync technology drives powerful connections between desktop and mobile apps as well as essential creative assets."
Mobile Apps Enable Design on the Go
Available today, Photoshop Fix offers a retouching and restoration-focused image editing experience on a mobile device, powered by Adobe's world-renowned image-science technology. The simple, intuitive touch interface makes legendary Photoshop desktop features, like the Healing Brush and Liquify, available for real retouching work on iPad and iPhone.
Creatives can now capture anything that inspires them with Adobe Capture CC. This app combines the capabilities of Adobe Brush, Adobe Shape, Adobe Color and Adobe Hue into a single, powerful, simple-to-use app and the captured design asset can be used as a brush, shape or color theme for professional work. In addition, Adobe shipped updates to other essential connected Creative Cloud mobile apps, including Photoshop Mix, Photoshop Sketch, Illustrator Draw, Comp CC and Premiere Clip.
CreativeSync Powers New Connected Creative Canvas
At the heart of Creative Cloud is CreativeSync, a signature Adobe technology that intelligently syncs creative assets: files, photos, fonts, vector graphics, brushes, colors, settings, metadata and more. Thanks to CreativeSync, all the assets created with Adobe mobile apps can be saved to Creative Cloud Libraries. Libraries can be accessed across desktop and mobile apps and shared with anyone who has a Creative Cloud membership, so it's easy to collaborate, keep designs consistent and even create style guides to use across projects.
Touch and More Coming to CC Desktop Tools
Adobe today unveils powerful new features across flagship CC desktop apps that are also core to Creative Cloud's connected system of tools and services. These include innovations for design, Web, user experience design, video and photography customers, across nearly every Creative Cloud application. Highlights include:
- For Design, Adobe introduces new and updated Touch workspaces to InDesign CC and Illustrator CC, powering mobile creativity for layout artists and graphic designers. New Illustrator CC features include the Shaper tool, Live Shapes and enhanced Smart Guides. InDesign CC delivers new online publishing capabilities and Adobe Fuse CC (Preview) 3D character software is added to existing Creative Cloud membership plans. These 3D models can be synced across Creative Cloud Libraries for use in Photoshop CC. Fuse CC recently joined the Adobe product family through the company's acquisition of 3D innovator, Mixamo.
- For Web and UX Design, free-form responsive design comes to Muse CC, to easily create Web sites that dynamically scale to any size screen, browser or device, without having to code or use restrictive templates. For developers, Dreamweaver CC also adds responsive design capabilities powered by the popular Bootstrap framework. In Photoshop CC new Artboards capabilities precisely place elements and layers for easier visualization and the first version of Design Space, a streamlined design-centric experience, is made available to all customers. UX designers can also look forward to Project Comet, the only end-to-end UX design solution that includes a new CC desktop app with a companion mobile app. Currently under development Project Comet is demoed publicly today for the first time during the MAX opening keynote.
- For Video, Adobe ushers in a new era of UltraHD via comprehensive native format support for editing beautiful 4K-to-8k footage; and advances color, with support for High Dynamic Range workflows in Premiere Pro CC and improved color fidelity and adjustments in After Effects CC. Remix, a powerful new audio feature is added to Audition CC. New Touch capabilities are introduced, with Premiere Pro CC, After Effects CC and Character Animator optimized for Surface Pro, Windows tablets or Apple track pad devices.
Adobe Stock Adds Video Support, New Purchase Options
Launched in June, Adobe Stock will soon support the download and purchase of video content, adding to its high-impact collection of photos, images and graphics. Adobe Stock also adds the ability to search for and browse assets directly from Creative Cloud Libraries, including new support for accessing stock within Muse CC, Dreamweaver CC and Flash Professional CC. Adobe Stock is already integrated into flagship products, including Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and After Effects CC. In addition Adobe Stock is delivering new capabilities for businesses, offering pooled licenses at no extra cost to Creative Cloud for team customers. Adobe Stock is also being made available for enterprise use, with additional support for license management, reporting tools and unlimited usage of stock content in large print runs.
Adobe Portfolio Debuts
The company also announced Adobe Portfolio, Available soon, Portfolio comes free with any Adobe Creative Cloud plan, delivering [!] [!] photography to fashion. Creatives can customize their Portfolio sites, which support responsive web design to ensure content looks stunning across all screen sizes. Portfolio sites can include a personalized URL, password-protection and high-impact Typekit fonts. Portfolio is built on Behance, the world's largest and most vibrant creative community, with over 5.6 million members. Users can sync Adobe Portfolio to their Behance Projects pages, ensuring even more opportunities to get their work discovered.
Adobe Updates Creative Cloud Photography
Adobe today unveiled feature updates to its popular Creative Cloud Photography plan that delivers the world's best imaging software across mobile and desktop, for $9.99 per month. New and updated touch interfaces and enhanced features in Photoshop CC and Lightroom CC pioneer a fresh way for photographers to interact with their images. As well as introducing Photoshop Fix, Adobe also updated Lightroom mobile with new capture capabilities and Dehaze functionality; added more layer support for Photoshop Mix; and introduced powerful new editing capabilities for Lightroom for web. Adobe Portfolio will also be added to Creative Cloud Photography plan.
Pricing and Availability
Adobe's new and updated mobile apps are available for free download from Apple App Store and Google Play now. Updates to Creative Cloud desktop software will ship to Creative Cloud members before the end of the year. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. When adding Adobe Stock to any paid yearly Creative Cloud membership plan, creatives can save up to 40 percent over purchasing stock content separately. For pricing details, visit: https://creative.adobe.com/plans. For Adobe Stock pricing, including a special promotion available until Oct. 30, visit: https://stock.adobe.com/plans.