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Ikigai Introduces Rival Backpack With Inner Camera Cell
6 October 2015
Ikigai has introduced its Rival backpack featuring a unique camera cell that can be reconfigured and even removed from the backpack to drop into a different case.
Rival Backpack. Showing inner camera cell removed.
The Rival backpack is designed to carry pro dSLRs, lenses, flash, a laptop and any accessories you might need A detachable rain cover protects from inclement weather or dust and doubles as a ground sheet to protect knees or gear from soggy, muddy ground.
"The strength of the Ikigai Rival backpack comes from within," said J.B. Brunner, III, a founding member of the company. "The camera cell provides added protection with its impact-resistant lining. It also allows photographers to switch from one backpack to the next without having to unpack and then re-load their gear. The removable aspect is unique in the industry and makes packing easier. Plus," added Brunner, "you don't have to lug the entire backpack around once you've arrived at your location."
"Ikigai is a Japanese term that essentially means your reason for being -- what gets you up in the morning," said Andy Bennett, another founding member of the company. The company, founded in 2014, is dedicated to "build the finest camera protection and carrying products in the market."
The new Ikigai Rival backpack is available in two sizes, a $299.99 medium backpack and a $349.99 large backpack. They may be purchased online at http://ikigaibags.com and will soon be available for purchase at select retailers, the company said. For more information see the news release below.
Ikigai Launches New Rival Backpacks With Inner Camera Cell
Ikigai's new Rival backpack's Strength from Within' provides unparalleled flexibility and security for professional photographers.
ST. LOUIS, Mo. -- A removable, configurable camera cell is key to both protecting commercial photographers' most valued possessions as well as providing a new level of ease in packing with Ikigai's new Rival backpack.
"The strength of the Ikigai Rival backpack comes from within," said J.B. Brunner, III, a founding member of the company. "The camera cell provides added protection with its impact-resistant lining. It also allows photographers to switch from one backpack to the next without having to unpack and then re-load their gear. The removable aspect is unique in the industry and makes packing easier. Plus," added Brunner, "you don't have to lug the entire backpack around once you've arrived at your location."
Flexibility, durability and comfort also help set the new Ikigai Rival backpack apart from its competition with features serious photographers will instantly appreciate. Triple density honeycomb "ripstop" nylon provides durability, security and gives the Rival bag a unique look. Multiple access points and side pockets provide convenience, while the comfort and ease-of-use of ergonomically designed zippers, belts and straps are all designed with the photographer in mind.
The Rival backpack is built to carry pro dSLRs, lenses, flash, a laptop and all the accessories photographers need to be ready for action. Another unique feature -- a detachable rain cover, protects from inclement weather or dust and doubles as a ground sheet to protect knees or gear from soggy, muddy ground.
"Our Rival backpack is the perfect blend of form and functionality," said Mark Green, another Ikigai founding member. "It is designed for premium performance in the outdoor world, yet smart and sleek for a more professional look."
The Rival backpack, with its multi-purpose functionality, is the flagship model of Ikigai's new family of interchangeable camera bags that will allow users complete freedom to custom-tailor their own carrying solution. Future Ikigai outer shell bags will feature outdoor and urban models, sling bags, messenger bags and e-cells.
"Ikigai is a Japanese term that essentially means your reason for being -- what gets you up in the morning," said Andy Bennett, another founding member of the company. Ikigai was founded in 2014 by these three entrepreneurs, whose Ikigai is to provide professional photographers with the finest camera protection and carrying products in the market.
The new Ikigai Rival backpack can be bought online at ikigaibags.com and soon will be available for purchase at select retailers in both the UK and in the U.S.A.
View the Rival backpacks video: http://www.ikigaibags.com.