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Canon Announces Mirrorless M10, Two Lenses
13 October 2015
Canon announced its mirrorless M10 with two new lenses covering the 15mm to 200mm range. Compact, with WiFi and NFC, Full HD movies, an LCD that can flip up for selfies with a Self Portrait mode to smooth skin, the camera is unabashedly designed to appeal to smartphone photographers on social media.
"This is the camera for the social media generation, including those who love to take and share high-quality photos and video while on the go. It will help them make the transition to a dedicated, high-quality digital camera, because of its mobile compatibility and creative options," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.
In addition to the 15-45mm f3.5-6.3 IS STM kit lens, Canon also announced a 55-200mm f4.5-6.3 IS STM zoom will be available in November when the camera hits the shelves.
FEATURES
Highlights of the Canon EOS M10 include:
- 18.0-megapixel CMOS APS-C sensor, ISO 100-12800 (expandable to H:25600)
- Canon DIGIC 6 Image Processor
- Hybrid CMOS AF II for accurate autofocus along with maximum continuous shooting speeds up to 4.6 fps
- 3.0-inch tilt-type (180-degrees up) LCD monitor (approximately 1,040,000 dots)
- Full HD 1920x1080 movies at 24p and 30p in MP4 format
- Self Portrait mode to adjust camera effects, including skin smoothness and brightness
- Compatible with all EF-M lenses as well as full line of EF and EF-S lenses
- Compact size at 4.2x2.6x1.3 inches and just over 10.5 ounces including battery and memory card
- Built-in retractable flash
- Built in WiFi and NFC plus Mobile Device Connect Button
PRICING, AVAILABILITY
The EOS M10 is expected to ship in November and will be offered in a kit with the EF-M 15-45mm f3.5-6.3 IS STM zoom lens for $599.99. The camera body is available in black or white but will also be available in gray exclusively through the Canon Online store.
The EF-M 15-45mm f3.5-6.3 IS STM zoom lens will be available in November for $299.99 and a silver version of the current EF-M 55-200mm f4.5-6.3 IS STM zoom lens will also be available in November for $349.99.
Adorama is accepting pre-orders now for the following options:
- Canon EOS M10 with EF 15-45mm IS STM Lens in Black for $599
- Canon EOS M10 with EF 15-45mm IS STM Lens in Silver for $599
- Canon EOS M10 with EF 15-45mm Lens and 55-200mm IS STM Lens in Black for $849
- Canon EF-M 15-45mm f/3.5-6.3 IS STM Lens in Black for $299
B&H is also accepting pre-orders:
- Canon EOS M10 with 15-45mm Lens in Black for $599
- Canon EOS M10 with 15-45mm Lens in White for $599
- Canon EOS M10 with 15-45mm and 55-200mm Lenses for $849
For more information see the news release below.
New EOS M10 Digital Camera Puts Imaging Power And Convenience Into The Hands Of The Social Media Generation
Compact Addition to the EOS M-Series of Cameras Is Flexible, Stylish and Fun With an Emphasis on Connectivity
MELVILLE, N.Y., Oct. 13 -- For capturing and sharing life's important moments with great clarity, Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the EOS M10 interchangeable lens digital camera. A compact and stylish design, the EOS M10 camera has the features and lens options to help photographers expand their creativity and the mobile compatibility and size for social-sharers to stay connected with sharp images that are sure to draw Likes.
Adding to its compact design, the EOS M10 camera is fitted with a new retractable EF-M 15-45mm f3.5-6.3 IS STM lens, that shortens and locks into a compact size when not in use. This retractable Canon interchangeable lens provides outstanding image quality that helps the EOS M10 camera remain small and lightweight to go with you anywhere.
For those "selfie" moments that can't be missed, the EOS M10 camera's three-inch screen tilts up 180 degrees to help make sure everyone is in the shot. The touch panel LCD screen also lets users browse images and navigate menus with ease. The camera's Creative Assist mode makes it easy to adjust settings and add effects such as brightness, background blur, vividness of color, contrast, warmth and filter effects to create share-worthy images on the go, letting you stylize your photos and capture the moment just as you want. And, to help everyone look their selfie-best, the Self Portrait mode adjusts camera effects and settings to enhance skin smoothness and brightness.
"This is the camera for the social media generation, including those who love to take and share high-quality photos and video while on the go. It will help them make the transition to a dedicated, high-quality digital camera, because of its mobile compatibility and creative options," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.
The built-in Near Field Communication functionality of the EOS M10 camera is compatible with most current Android devices for easy setup of WiFi communication and the camera's Mobile Device Connect Button supports wireless connectivity with IOS and Android devices. The EOS M10 camera also supports wireless remote control featuring live view in compatible Apple and Android devices using Canon's free Camera Connect app, available through the Apple App Store and Google Play store.
The EOS M10 camera is fully compatible with Canon's Connect Station CS100, a home hub device that provides a fast and easy way to store photos and videos from the camera as well as view them on the living room TV, transfer them to social media networks and share them with other linked Connect Station CS100 devices, for an added level of sharing.
Highlights
Canon EOS M10 Digital Camera Specifications Summary:
- 18.0 Megapixel CMOS (APS-C) sensor, ISO 100-12800 (expandable to H:25600)
- Canon DIGIC 6 Image Processor
- Hybrid CMOS AF II for accurate autofocus along with maximum continuous shooting speeds up to 4.6 fps
- 3.0-inch tilt-type (180 degrees up) LCD monitor (approximately 1,040,000 dots)
- Full HD 1920x1080 movies at 24p and 30p in MP4 format
- Self Portrait mode to adjust camera effects, including skin smoothness and brightness Compatible with all EF-M lenses as well as full line of EF and EF-S lenses
- Compact size at just 4.2x2.6x1.3 inches and just over 10.5 ounces (including battery and memory card)
- Built-in retractable flash
- Built in WiFi and NFC (Near Field Communication) plus Mobile Device Connect Button
Pricing and Availability
The EOS M10 camera is scheduled to be available through authorized Canon dealers in November and will be offered in a kit with the EF-M 15-45mm f3.5-6.3 IS STM zoom lens at an estimated retail price of $599.99. The camera body is available in black or white and will also be available in gray exclusively through the Canon Online store at http://shop.usa.canon.com/.
In addition, the new EF-M 15-45mm f3.5-6.3 IS STM zoom lens is scheduled to be available in November at an estimated retail price of $299.99 and a silver version of the current EF-M 55-200mm f4.5-6.3 IS STM zoom lens also is scheduled to be available in November at an estimated retail price of $349.99.