Photo Corners

A   S C R A P B O O K   O F   S O L U T I O N S   F O R   T H E   P H O T O G R A P H E R

Enhancing the enjoyment of taking pictures with news that matters, features that entertain and images that delight. Published frequently.

Adorama Redesigns Learning Center, AdoramaTV Platforms Share This on LinkedIn   Share This on Google   Tweet This   Forward This

6 June 2016

Adorama has unveiled a major redesign of Adorama Learning Center and AdoramaTV, its online education channels.

Highlights of the redesign include:


  • Now features a video-on-demand experience similar to Netflix and HBO GO with searchable organized videos (search by host, series, content and more)
  • All AdoramaTV videos are now on one platform hosted by Adorama
  • Special educational shows for viewers, including:

Two Minute Tips with David Bergman on Mondays at 11 a.m.
Breathe Your Passion with Vanessa Joy on Wednesdays at 10 a.m.
The Breakdown with Miguel Quiles on Thursdays at 10:30 a.m.

Adorama Learning Center:

  • Now organized into three distinct sections: Gear, How To and Features
  • How To's and informative buying guides are designed to help shoppers with their gear purchases

Adorama CEO Barry Litwin said, "We are pleased to invest in our loyal customer base of photographers and audio, cinema and broadcast professionals by providing them with a world class visual content and social destination that helps them learn and grow their professional capabilities."

For more information see the news release below.

Adorama Announces Next Generation Adorama Learning Center and AdoramaTV Online Platforms: Destination for Premium Music, Photography and Video Content and Commentary

Exceptional design and on-demand viewing experience enriches viewer engagement across Adorama educational, editorial and creative online channels

NEW YORK -- Adorama, one of the world's largest photography, video, audio, imaging and electronics retailers, today announced the roll out of its next generation Adorama Learning Center and AdoramaTV online platforms. Optimized for viewing on all standard devices, the new multiplatform channels resonate with a wider audience through compelling educational, editorial and creative content that serves the next generation of digital storytellers their favorite content anywhere, anytime, for free. The clean, modern design combined with carefully curated premium content and expert commentary connects viewers to their passion, whether it be learning, listening or sharing creative ideas.

Barry Litwin, CEO of Adorama, comments, "We are pleased to invest in our loyal customer base of photographers and audio, cinema and broadcast professionals by providing them with a world class visual content and social destination that helps them learn and grow their professional capabilities."

A Snapshot of the New Adorama Learning Center

The newly revamped Adorama Learning Center, which hosts content ranging from educational to editorial to breaking news, is now organized into three distinct sections: "Gear," "How To," and "Features," covering video, audio, tech and accessories. The platform's new "Trending" section keeps viewers in step with the latest new product announcements, industry happenings and reactions.

Known for its celebrity contributors and inspiring stories, the ALC will continue to feature exclusive interviews with top photographers, social media influencers, musicians and cinematographers. It will also continue to offer its informative product reviews and helpful buying guides, one of the industry's best resources for shoppers looking to make the best purchasing decisions on photo, video, audio and consumer electronics gear.

The New AdoramaTV Video-On-Demand Experience

Leveraging state-of-the-art video streaming concepts used by vendors such as Netflix and HBO GO, the new AdoramaTV platform offers the most seamless VOD viewing experience possible. AdoramaTV videos, which were previously available through YouTube only, are now organized by series and host, making it incredibly easy to find content and keep up with one's favorite photography and video expert or AdoramaOriginal series.

Top photo and video experts covering every inch of the industry contribute valuable tips, tricks and gear reviews. AdoramaTV fan favorite hosts and shows include:

"Both the Adorama Learning Center and AdoramaTV are trusted resources for the pro photo, video and audio communities," comments Lev Peker, chief marketing officer at Adorama. "It was time to give both sites a complete overhaul in order to continue to provide the best possible user experience for their tech savvy audiences. We hope readers and viewers will appreciate the major upgrades and will benefit from having all of the content they want available in a way that aligns with their reading and viewing habits."

About the Adorama Learning Center

We don't try to convince readers of anything at the Adorama Learning Center; we show them what's possible using the latest and best gear. ALC is a free virtual portal for photographers and videographers -- an editorial resource to discover breathtaking photography, hands-on reviews and easy-to-follow expert tutorials. Find it on ALC first and explore our exclusive content from some of the most sought-after and respected professionals in the industry, including icon Joe McNally and photographer power couple Amy and Jordan Demos.

About AdoramaTV

With over 40 million views since debuting on YouTube in 2010, AdoramaTV is the preeminent source for videos related to the photography, film and music community. Of course we have new product releases and gear reviews, but what sets AdoramaTV apart is how we connect with our viewers to deliver engaging content, which includes our flagship AdoramaOriginal series Through The Lens, Breathe Your Passion with Vanessa Joy, 2-Minute Tips with David Bergman and Exploring Photography with Mark Wallace.

BackBack to Photo Corners