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Nikon Announces Coolpix W100 Share This on LinkedIn   Share This on Google   Tweet This   Forward This

1 August 2016

Nikon is a little late announcing its Coolpix W100, which seems like a much better way for the kids to enjoy summer vacation that risk their smartphone to water, drops and cold mountain nights.

Coolpix W100. A variety of colors.

And, in fact, the announcement is a little short on details (like what it costs and when you can buy one), as if it were rushed.

But the dustproof, waterproof, shockproof and freezeproof W100 with WiFi, Bluetooth (for SnapBridge picture sharing) and NFC (no doubt to buy comic books at the General Store down the dirt road) seems intelligently designed for summer vacation all the same.

It features a 13.2 megapixel sensor (which would seem to be smartphone class these days) and, unlike a smartphone, a 3x optical zoom lens whose range can be extended to 6x with Nikon's Dynamic Fine Zoom.


Specifications are sparse for the W100 but include:

Sensor 13.2 megapixels
Design Dustproof
Waterproof to 10m
Shockproof to withstand falls from as high as 1.8m
Freezeproof to -10°C.
Lens 3x optical zoom Nikkor
6x digital zoom with Dynamic Fine Zoom
Storage SD memory cards
Autofocus Yes
Movie Full HD movies
Stereo sound
Electronic Vibration Mode to reduce camera shake
Connectivity WiFi, Bluetooth, NFC
SnapBridge via Bluetooth


Nikon has not announced either pricing or availability for the W100 but as our affiliates announce pre-order availability, we'll update this report.

Digital Compact Camera Nikon Coolpix W100

Reliable, easy-to-use weatherproof camera with a specially designed menu and additional creative options for every member of the family

TOKYO -- Nikon Corp. is pleased to announce the release of the Coolpix W100, a tough waterproof and shockproof compact digital camera that offers reliable, worry-free use with leisure activities.

The Coolpix W100 combines reliable image quality with a simple, easy-to-use, animated menu option of Variety Menu and an ergonomic design for everyone in the family to enjoy fun moments effortlessly. Its compact rounded design, large buttons and intelligent features such as Underwater Face Framing, enable users to capture high quality images and full HD videos easily at the press of a button. New creative options including the Add Cartoon Effects and the Stamp function also aid in cultivating an interest amongst younger users. What's more, the Coolpix W100 supports SnapBridge, which establishes a connection between the camera and a smart device, allowing users to easily share the photos they have taken via SNSs and the like, without removing and reinserting the SD memory card.

Coolpix W100 primary features

Worry-free performance for use by every member of the family

The camera is dustproof, waterproof to 10 m, shockproof to withstand falls from as high as 1.8 m and freezeproof to -10 -- deg;C. It has a tough body that allows it to be used with a wide variety of leisure activities, whether at the pool or the park sandbox, the beach or the ski slopes.

Functions and a level of performance that make capturing beautiful photos easy

The camera has an effective pixel count of 13.2 megapixels and is equipped with a 3x optical zoom Nikkor lens. It is also equipped with Dynamic Fine Zoom, that can be used to achieve approximately 6x zoom with which resolution is preserved in the digital zoom range. In addition, the camera offers a number of functions that make capturing beautiful photos easy, including Underwater Face Framing, which detects and automatically photographs human faces when the camera is in the water and Target Finding AF, with which the camera detects and focuses on the primary subject. What's more, the camera is equipped with a new Add Light Trails (Multiple Exp. Lighten) mode for photo recording that enables beautiful recording of once difficult light trails made by stars or airplanes.

Support for SnapBridge, which expands the ways in which photos are enjoyed

The camera supports SnapBridge, which uses Bluetooth low energy technology to establish a connection between the camera and a smart device. Photos taken with the camera can be automatically transferred to a smart device and if uploaded from SnapBridge, an unlimited number of thumbnail images can be automatically uploaded from the smart device to Nikon's photo sharing service, Nikon Image Space. Because photos can be transferred via the Internet or shared using an SNS the moment they are taken, sharing the exciting and dramatic moments that occur at leisure destinations is easy.

A multitude of shooting and retouch functions that make taking pictures more fun

The camera allows users to express themselves in a variety of ways with effects and frames that can be added with shooting, the ability to change colors and apply effects to images after they are taken and much more. New creative options such as the Stamp and the Add Cartoon Effects have been introduced. After images are captured, they can be decorated with hearts, stars or other stamps using the Stamp function and the Add Cartoon Effects function can be used to make the image look like a panel from a comic by drawing lines. The cameras functions have been greatly enriched to enable greater enjoyment of images.

A function for recording full-HD movies with stereo sound that can be used to preserve high-quality movies of memories

The camera is equipped with a full-HD movie recording function that enables recording of high-quality movies by simply pressing the movie-record button. The effects of camera shake can be effectively reduced with the electronic vibration reduction function.

Additional features

  • A Variety Menu setting that allows the user to control camera functions according to the user or situation
  • A welcome screen with which the characters and background change according to the time of day, how often the camera is used, the number of pictures taken with the camera, etc. and to which new characters have been added
  • Easy to hold and use, even for children with small hands, designed with a rounded form for a superior grip and available in five colors, one of which is a new marine pattern
  • An Exchange Messages function that allows users to communicate by recording voice messages
  • An Image Lock function that allows users to restrict image deletion by simply holding down two of the buttons on the back of the camera at the same time

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