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24 August 2016
Fujifilm has announced its $599.95 X-A3 mirrorless camera featuring a 180 degree tilting touch LCD, 11 film simulations and 10 filters in an aluminum and faux leather design. The company also introduced a weather and dust-resistant 23mm prime lens.
HIGHLIGHTS
Highlights of the X-A3 include:
- 24.2-Mp APS-C CMOS Sensor
- EXR Processor II
- Start-up time of 0.5 seconds
- AF speed of 0.3 seconds
- Shutter lag time of 0.05 seconds
- Shooting interval time of 0.4 seconds
- 49-point focus areas for AF in the Single Point mode
- Zone and Wide/Tracking modes with 77-point focus areas
- New functions Release Priority/Focus Priority and AF+MF
- 3.0-inch (920K dot) high resolution touch LCD screen that can be tilted to 180°
- Class-leading macro photography distance of approximately 2.75"
- Full range of ISO 200 to ISO 25,600
- In-camera Raw processing
- PRO Neg.Hi and PRO Neg.Std. and other film simulation modes
- Panorama and Time Lapse functions
- Interlocking of Metering and AF areas, support for the Adobe RGB color space and choice of different colors in Focus Peaking for assisting MF Full HD recording (1080/60p, 50p, 24p)
- WiFi image transfer and remote camera operation
- Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
PRICE, AVAILABILITY
The Fujifilm X-A3 Kit (with XC16-50mmF3.5-5.6 OIS II) will be available in October for $599.95 in silver, brown and pink.
The Fujinon XF23mmF2 R WR will be available in September for $449.95 in black.
For more information see the news releases below.
Fujifilm Brings Easy Selfies and Endless Fun With the New X-A3 Mirrorless Camera
X-A3 gives users excellent image quality, easy controls and numerous film simulations to make unique pictures
VALHALLA, N.Y. -- As a leader in advanced digital camera technology and outstanding image quality, Fujifilm North America Corp. has announced the new Fujifilm X-A3, a compact mirrorless camera with a large, 180 degree tilting touch LCD, eleven film simulations and ten advanced filters, all in a retro, classic design.
The X-A3 features a newly-developed 24.2MP APS-C sensor that produces crisp images in a wide range of shooting conditions and excels in naturally reproducing skin tones, textures and colors.
Updated Design with Enhanced Textures and Touchscreen
The Fujifilm X-A3 features a retro design that will appeal to a younger generation and gives a fresh impression of sophisticated photography. The top cover, front plate and top dials are made of aluminum. The newly-developed faux leather has significantly enhanced the overall texture. The LCD on the rear uses a touchscreen that offers Touch AF, Touch Shoot and Touch Zoom, for easy pinch-out finger gestures to zoom in and out.
Selfies First
The Fujifilm X-A3 grip is designed to accommodate normal shooting and self-portraits effortlessly. The X-A3 has an ergonomic design that is based on real-world feedback from hundreds of casual photographers. The rear LCD employs a slide-and-tilt mechanism so that it is not blocked by the camera body when tilted 180 degrees to maintain 100 percent visibility. Users will be able to view the entire screen for precise selfie composition.
When taking a selfie, users can focus and release the shutter by pressing the vertical command dial, found directly below your index finger that also minimizes camera shake. The new Self Timer function now offers Smile Detection, Buddy Timer and Group Timer modes. Even without having to press the command dial or release button, the shutter is released when subjects smile, when two people come close together or when a specified number of people come into the frame. The X-A3 also automatically activates Eye Detection AF when the rear LCD is tilted upwards and the Portrait Enhancer mode now offers three-step adjustments, using touchscreen operations. The addition of the skin-tone brightening function takes your portrait photography to a new level.
Get Creative with the X-A3
The X-A3 offers a total of eleven Film Simulation modes. Enjoy Fujifilm's original expressions of tonality, such as the true-to-life colors of PROVIA (standard), the vibrant tones and saturated colors of Velvia (vivid), the soft tones of ASTIA (soft) or the documentary-style tones of CLASSIC CHROME. Monochrome and Sepia modes are also available.
The normal sensitivity range covers ISO 200 to ISO 6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimize camera shake. The X-A3 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential. And with the Advanced Filters, users can easily produce unique and creative effects. A total of ten Advanced Filters are available, including the new "Fisheye "and Cross Screen "as well as Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color.
Key Features
Fujifilm X-A3 key features include:
- 24.2-Mp APS-C CMOS Sensor
- EXR Processor II
- Start-up time of 0.5 seconds
- AF speed of 0.3 seconds
- Shutter lag time of 0.05 seconds
- Shooting interval time of 0.4 seconds
- 49-point focus areas for AF in the Single Point mode
- Zone and Wide/Tracking modes with 77-point focus areas
- New functions Release Priority/Focus Priority and AF+MF
- 3.0-inch (920K dot) high resolution touch LCD screen that can be tilted to 180°
- Class-leading macro photography distance of approximately 2.75"
- Full range of ISO 200 to ISO 25,600
- In-camera Raw processing
- PRO Neg.Hi and PRO Neg.Std. and other film simulation modes
- Panorama and Time Lapse functions
- Interlocking of Metering and AF areas, support for the Adobe RGB color space and choice of different colors in Focus Peaking for assisting MF Full HD recording (1080/60p, 50p, 24p)
- WiFi image transfer and remote camera operation
- Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
Availability and Pricing
The new Fujifilm X-A3 Kit (with XC16-50mmF3.5-5.6 OIS II) will be available in October in the U.S. for $599.95. It will be available in silver, brown and pink.
Fujifilm Announces the New Fujinon XF23mmF2 R WR
Compact, lightweight and stylish XF23mmF2 R WR expands high-performance X Series lenses
VALHALLA, N.Y. -- Fujifilm Corp. has announced the new Fujinon XF23mmF2 R WR, a compact, weather and dust-resistant wide-angle lens weighing just 180g. The new lens joins the lineup of X Series digital camera lenses known for their outstanding image quality. The XF23mmF2 R WR has a highly versatile focal length (35mm in 35mm format equivalent), covering a range of subjects from snapshots to landscapes and portraits. Its compact, lightweight design and high-speed autofocus capability allow users to enjoy taking pictures quickly and easily.
The XF23mmF2 R WR gives users advanced image resolution, capable of drawing out the full performance of the proprietary Fujifilm X-TRANS CMOS sensor. It has a similar size and design to the existing XF35mmF2, adding to a stylish collection of compact lenses. The inner-focus AF system uses a stepping motor to drive lightweight focusing elements for silent and fast autofocus. When combined with the phase detection AF system of the Fujifilm X-Pro2 and X-T2, the lens can focus in an astonishing 0.05 seconds.
The metal exterior gives users a feeling of premium quality and robustness and the aperture ring and focus ring have been designed with just the right amount of clicking and torque for optimum feedback and operability. The lens is weather and dust resistant and operates at temperatures as low as 14[!]deg;F / -10[!]deg;C, making it an ideal choice for outdoor photography.
Fujinon XF23mmF2 R WR key features:
- Fujifilm X-Mount is compatible with all Fujifilm X Series interchangeable system cameras
- Weather-resistant design capable of operating at temperatures as low as 14°F/-10°C
- 10 elements in 6 groups with 2 aspherical elements
- Super EBC (Super Electron Beam Coating) ensures high performance by reducing both flare and ghosting
- 9 blade aperture creates smooth and circular bokeh
- Minimum working distance of less than 9 inches
- Fast and silent autofocus of 0.05 seconds
- Compatible with the vented metal hood "LH-XF35-2" (also compatible with the XF35mmF2 R WR).
The Fujinon XF23mmF2 R WR will be available in September 2016 for USD $449.95. It will initially be available in Black only.