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21 September 2016
NewLight has announced a new photo display option that illuminates prints from the side using LEDs. Only 5/16-inch thick with a black one-inch border, NewLight Portraits can be framed or hung on the wall as delivered. When the LEDs are off, it looks like a normal print but when the LEDs are on, the print beams.
"I never thought track lighting did family portraits any justice," said NewLight CEO Joe Brychell. "So, years ago I started working on the concept of lighting photographs and signage from the edge instead of the front.
"After about 200 prototypes and what feels like a million hours of work, I came up with a patented technique to manipulate modern LED light to evenly distribute and also highlight the focal point of a photograph from the backside."
NewLight Portraits, which are plugged into an outlet, are extremely efficient and consume less power than other light sources, Brychell said. He estimates an average cost of about $10 a year in electricity for the LEDs, which are rated for 100,000 hours or about 10 years of continuous illumination. NewLight also offers lifetime replacement insurance for $150.
Available in print sizes ranging from 8x10 to 24x36 in portrait or landscape orientations, each portrait includes an electric plug, switch and approximately six feet of cord. Brychell said many customers run the cord behind the wall to the portrait, hiding it from view, much like a single speaker wire.
The service includes printing your uploaded digital image. NewLight recommends 100-300 dpi JPEGs up to 100-MB in size. An 8x10 should be between 800 x 1000 pixels and 2400 x 3000 pixels, while a 24x36 should range between 2400 x 3600 to 7200 x 10,800 pixels.
Prices start at $200 with a two-year warranty and three-week shipping time. For more information and custom ordering, visit the NewLight site.
NewLight Portraits Infuse Lighting Technology Into Any Photograph
Patented LED prints are more vivid, lifelike and impactful
Photography has evolved over time from Victorian portraits only the wealthiest could afford to smartphones that inspire users to snap shots of everything. And, sepia print photos can now be turned out on surfaces from canvas to coffee mugs. As every good photographer knows though, an impressive photo is all about lighting. Even if a print is dark and details are lost, technology from NewLight Portraits can infuse life and brilliance into any photograph.
Patented cutting edge LED technology illuminates NewLight photographs from within transforming a great picture or logo into an extraordinarily vivid portrait. NewLight Portraits are self-contained units that are only 5/16 of an inch thick. They can be framed or hung on the wall as is. Inside of NewLight Portrait are special LED lights, which highlight the focal points of any image. When the unit is turned off, it looks like a regular photograph. When the unit is turned on it illuminates an image from within making it extremely crisp, vivid and lifelike. NewLight Portraits bring out the true colors, depth and detail of an image capturing family photos, baby pictures, landscape photos, pet photos or just about any photograph in perfect replica.
"I always thought it would be cool if I could somehow use LED lighting to not only show off my family pictures hanging on the walls of my house, but to beautify the traditional sign," said NewLight CEO Joe Brychell. "I never thought track lighting did family portraits any justice. So, years ago I started working on the concept of lighting photographs and signage from the edge instead of the front. After about 200 prototypes and what feels like a million hours of work, I came up with a patented technique to manipulate modern LED light to evenly distribute and also highlight the focal point of a photograph from the backside. It gives me such joy to know that our customers proudly hang our products in their homes, offices and place of business to show off what is really important to them."
NewLight Portraits need to be plugged into an outlet. They are extremely efficient and consume less power than other light sources.
NewLight Portraits are available in print sizes ranging from 8x10 to 24x36 in portrait or landscape orientations. Each portrait includes an electric plug, switch and approximately 6 feet of cord. Additional extension cords are available if needed. Most people choose to run the cord behind the wall to the portrait (this is comparable and as simple as running a single speaker wire) to hide the cord from view. For more information and custom ordering, visit: http://www.newlightportrait.com.
About Newlight Portrait
Always fascinated with lighting and the dramatic affects it can have on different objects, Joe Brychell created NewLight Portraits in 2016. An engineer by trade, Brychell developed and patented a method of lighting photographs and signage from the edge instead of the front. All Newlight Portraits are built in America.