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Western Digital Redesigns Popular My Passport, My Book Drives
11 October 2016
Western Digital has introduced redesigns of its popular external hard drive lineup. In addition to the colorful new design, the drives also include password protection and hardware encryption.
New Design. Desktop My Book and My Passport portables.
"The way we use data is changing; it's becoming much more of a personal commodity, something we value," says Yves Béhar, founder and principal designer at fuseproject, which designed the new cases. "Western Digital lies at the intersection of our physical life and the digital world and we wanted to create a quality aesthetic that symbolizes this intersection."
The My Passport drives will come in six colors: black, yellow, red, white, orange and blue. The My Passport for Mac drive is available in black. The desktop My Book provides up to 8-TB of storage. Each storage device comes with an automatic backup solution as well.
NEW LINEUP
The new WD products include:
My Passport portable hard drives
- New design with textured bottom
- Password protection with 256-bit AES hardware encryption
- Automatic backup with included WD Backup software
- Up to 4-TB capacity
My Passport for Mac drives
- New design with textured bottom
- Password protection with 256-bit AES hardware encryption
- Formatted for Mac OS X and Time Machine ready for easy backup
- Up to 4-TB capacity
My Book desktop hard drive
- Password protection with hardware encryption
- Automatic backup with included WD Backup software
- Up to 8-TB capacity
PRICE, AVAILABILITY
My Passport and My Passport for Mac portable hard drives are protected by a two-year limited warranty and are available from wd.com and at select retailers. My Passport drives start at $79.99 and the My Passport for Mac drive starts at $79.99.
My Book desktop hard drives are protected by a two-year limited warranty and are available from the WD store at wd.com and at select retailers and distributors. My Book drives start at $129.99.
Western Digital Unveils New Design Language with Redesigned Lines of Iconic My Passport and My Book Hard Drives
IRVINE, Calif. -- Western Digital Corp. has introduced modern and innovative redesigns of its My Passport, My Passport for Mac and My Book hard drive lines, which have been highly recognized leading sellers for more than a decade. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind. Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.
"As the storage landscape continues to rapidly evolve and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level," said Jim Welsh, senior vice president, Content Solutions Business Unit, Western Digital. "Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life's precious memories."
"The way we use data is changing; it's becoming much more of a personal commodity, something we value," says Yves Béhar, founder and principal designer at fuseproject. "Western Digital lies at the intersection of our physical life and the digital world and we wanted to create a quality aesthetic that symbolizes this intersection."
As part of the reimagined design, the My Passport drives will come in six vivid colors -- Black, Yellow, Red, White, Orange and Blue -- while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The My Passport for Mac drive is available in a stylish Black color. The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.
The new WD products include:
My Passport portable hard drives -- trusted and loved portable storage, in a reimagined design, that fits in the palm of your hand
- New attractive design with textured bottom
- Password protection with 256-bit AES hardware encryption
- Automatic backup with included WD Backup software
- Up to 4-TB capacity
My Passport for Mac drives -- your MacBook computer's best friend
- New attractive design with textured bottom
- Password protection with 256-bit AES hardware encryption
- Formatted for Mac OS X and Time Machine ready for easy backup
- Up to 4-TB capacity
My Book desktop hard drive -- trusted, high capacity backup for PC and Mac
- Password protection with hardware encryption
- Automatic backup with included WD Backup software
- Up to 8-TB capacity
Pricing and Availability
My Passport and My Passport for Mac portable hard drives are protected by a 2-year limited warranty and are available from wd.com and at select retailers and distributors around the world. My Passport drives have a Manufacturer's Suggested Retail Price starting at $79.99 and the My Passport for Mac drive has a starting MSRP of $79.99.
My Book desktop hard drives are protected by a two-year limited warranty and are available from the WD store at wd.com and at select retailers and distributors. My Book drives have a Manufacturer's Suggested Retail Price starting at $129.99.