A S C R A P B O O K O F S O L U T I O N S F O R T H E P H O T O G R A P H E R
Enhancing the enjoyment of taking pictures with news that matters, features that entertain and images that delight. Published frequently.
14 March 2017
Just five years after the debut of Illustrator Adobe scaled the highest peak in graphic arts automatic, conquering video with Premiere. Looking back, that's like getting to the moon with a pocket calculator.
Getting there and doing it with the limited processing power of the early 1990s were both major achievements. At the time, flatbed editors and even the venerable Moviola were how editing got done. Adobe's competition on the Mac platform was Avid), which was founded in August 1987.
A HISTORY OF INNOVATION
In Celebrating 25 Years of Premiere Pro on the Adobe Creative Cloud blog, Bill Roberts, director of video product management, remembers how the new software ran on affordable computers and thus "opened the door to anyone who wanted to learn the art of visual storytelling."
He goes on to list the innovative milestones in the 25-year history of the product, including full screen broadcast quality with 60 fields per frame, the ability to work with 4K frame size, RAM previews and an audio mixer before the product was completely rewritten for its relaunch as Premiere Pro in 2003.
That didn't slow the introduction of new features as Adobe added Dynamic Link integration with Adobe After Effects and integrated Creative Cloud-based services like CC Libraries and shared asset libraries, Destination Publishing, the Lumetri Color panel, powerful new Tracking and Masking tools, Adobe Stock and support for 360 VR editing.
The clip below fast forwards through 25 years of the Premiere's development:
In anticipation of the anniversary at last year's Adobe Video World conference, video group product manager Steve Forde talked about the company's commitment to video professionals. Highlights of his talk are captured in The Future of Premiere Pro CC and Adobe's Commitment to Video Pros. In that talk he speaks about the fundamental design decision the company made to take on Final Cut Pro X:
The consumer audience is bigger than the pro audience, but what if we make a connection between the two?" Forbes said the team asked. "What if we make it so it's a symbiotic relationship? Can we invest in the technology so that we can use it in different models?" That's how we balance the two.
MAKE THE CUT
To celebrate the anniversary, Adobe is launching Make the Cut, a global editing competition in partnership with Imagine Dragons, the Grammy-winning band, and featuring a panel of video and entertainment industry luminaries.
Imagine Dragons has teamed up with Adobe to give fans and aspiring producers the chance to co-create a music video. In an industry first, Imagine Dragons is offering access to the uncut footage shot from their music video Believer.
Using these video clips, fans across the world can cut their own version using Premiere Pro and Creative Cloud to enter our Make the Cut contest that will be judged by a panel of industry pros, including the band itself, two-time Academy Award winner Angus Wall, who edited films like Fight Club and Vinnie Hobbs, an Award-winning music video editor who has worked with Kendrick Lamar and Britney Spears.
The winner of the contest will claim a grand prize of $25,000.
Additional awards include bonus prizes of $1,000 each and a year-long Creative Cloud subscription for four special categories:
- Fan Favorite: The most liked video by fans on the Adobe Creative Cloud Channel on YouTube.
- Most Unexpected: We have no idea what you'll come up with but knock our socks off!
- Best Young Creator: The best up and coming editor under 25 years old.
- Best Short Form: The most impressive video that's 30-60 seconds long.
And one special bonus prize of $2,500, a year-long subscription to Creative Cloud and 25 Adobe Stock credits, will go to the cut with the best use of supplied Adobe Stock clips.
For more information visit the Make the Cut Web site.