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Meyer-Optik To Offer Trioplan 35+ In Five Colors Share This on LinkedIn   Share This on Google   Tweet This   Forward This

20 March 2017

Meyer-Optik said its recently announced Trioplan 35+ will not only be the first lens that brings "soap bubble bokeh" to a wide-angle but will also be the first lens the German company makes that will be available in five different colors.

Triolan 35+. The prototype wears black but four other colors are available.

In addition to black, the Trioplan 35+ is available in red, green, dark blue and titanium as a special reward option on Kickstarter at the $799 level. And only in limited numbers.

"Photography is more than black and white and so these new lenses are more than that, too," said Dr. Stefan Immes, CEO of Meyer-Optik-Goerlitz. "The new colors are strictly limited in quantity and, therefore, a real collector's item."

The Trioplan 35+ raised over $420,000 in its first week on Kickstarter. In fact, it took only six minutes after launch for Meyer-Optik to reach its initial funding goal of $50,000.

For more information see the news release below.

Meyer-Optik Offering Limited Number of Trioplan 35+ Lenses in Red, Green, Blue and Titanium

The Trioplan 35mm f2.8 on Track to Be Company's Most Successful Kickstarter Campaign

Meyer-Optik's ground-breaking new lens, the Trioplan 35+, will not only be the first lens that brings "soap bubble bokeh" to a wide-angle but it will also be the first lens the German company makes that will be available in five different colors.

Besides the traditional black, the Trioplan 35mm f2.8 lens, which launched on Kickstarter on March 9, is available in red, green, blue and Titanium -- but only in limited numbers as a special reward option on Kickstarter.

"Photography is more than black and white and so these new lenses are more than that, too," said Dr. Stefan Immes, CEO of Meyer-Optik-Goerlitz. "The new colors are strictly limited in quantity and, therefore, a real collector's item."

The Trioplan 35+ raised more than $420,000 during its first week on Kickstarter. In fact, it took only six minutes after launch for Meyer-Optik to reach its initial funding goal of $50,000.

When Meyer-Optik hit its stretch goal of $400,000, it meant that each backer who pledged enough to receive a Trioplan 35+ would receive a special metal cap for their new lens as a stretch reward.

This is Meyer-Optik's third Kickstarter and is on pace to be its most successful campaign, yet. The previous Kickstarters raised $1.8 million to help it create the Trioplan 100mm, Trioplan 50mm and Primoplan 58mm.

The Trioplan 35+, the third and final lens of the Trioplan Trilogy, is perfect for street and documentary photographers to help tell their stories. It is a groundbreaking lens because, previously, it was thought too difficult to achieve the soap bubble effect in a wide-angle lens.


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