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A Marketing Lesson Share This on LinkedIn   Share This on Google   Tweet This   Forward This

8 May 2017

We had just come in from the parking lot through the double doors at Macy's yesterday when we stopped dead in our tracks. A table display of yellow and blue tableware greeted us brightly. Dishes, bowls, salad plates, cups were laid out among plate mats, microfiber tablecloths, napkins and even utensils -- all of them yellow and blue.

Go Warriors. When a hoody just isn't enough.

Or should we say gold and blue? Because just at the left of the large display was a blue and gold "Go Warriors!" sign.

Now that's a marketing lesson. Surf the blue and gold wave of love for the Warriors (a team that actually deserves it) with your housewares in their colors. We had to laugh.

Works for Cal Berkeley, too, we pointed out. But Joyce wasn't buying it.

The shot is a bit tricky. There are two light sources: daylight from the big double doors behind us and the overhead lighting of the store interior. We didn't use flash. A f5.6 aperture at 1/80 second and ISO 320 did the trick.

This time of year everyone plays like a champion. Which is why it isn't easy.

We got lucky on the artificial lighting. It isn't green but a nice warm temperature. Had it been green, we would have been forced to mask it and shift it to something more neutral and probably warm. Green is not a flattering color for housewares.

Meanwhile, the Warriors take on the Jazz tonight in Game 4 of their hard-fought series. This time of year everyone plays like a champion. Which is why it isn't easy. As Warrior coach Steve Kerr likes to point out, it isn't supposed to be.

The best thing we've read all season about how the Warriors play the game was The Draymond Green Doctrine by Tim Kawakami.

And if you love shooting sports and happen to read the article, here's another tip for you. The San Jose Mercury News leaves a lot information in the Exif headers of its photos. You can learn something.

The photo of Green blocking McConnell's shot, for example, was captured in Manual mode at f3.2, 1/1250 second at ISO 2500 with a Nikon D4 and a 105mm lens by Dan Honda.

And the one of Green battling Ariza for a rebound was captured in Manual mode at f2.8, 1/800 second at ISO 5000 with a Canon EOS-1D X and a Canon EF 70-200mm f/2.8L IS II USM lens at a focal length of 88mm by Michael Wyke.

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