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Hasselblad To Open First Retail Store
28 June 2017
Hasselblad has announced it will open it first retail store at Fotografiska in Stockholm on June 30. The collaboration between Hasselblad and Fotografiska will provide access to a full range of Hasselblad cameras while sharing both company's expertise in the art of photography. They will also partner to host inspirational photography workshops to help develop both amateur and professional photographers' skills.
"Our cameras were born from a love of photography," Johan Åhlèn, chief marketing officer of Hasselblad, said, "and we are excited to partner with Fotografiska to spread our passion and inspire a more conscious world through the power of photography. Our new store and workshops represent our commitment to Hasselblad users and our desire to enhance the future of photography."
Per Broman, founder of Fotografiska, added, "We are honored to collaborate with an iconic Swedish camera brand like Hasselblad on the opening of its first store. We share the same values and devotion for photography and together with Hasselblad's renowned technical excellence and creative vision, we aim to welcome photography enthusiasts around the world. It is a perfect match for our 535 000 guests who visit us every year for inspiration via the very inclusive art form of photography."
For more information see the news release below.
Hasselblad Partners With Fotografiska in Stockholm to Open Its First Hasselblad Branded Store
On June 30 Hasselblad will be opening its first own retail store. The store will be located at Fotografiska in Stockholm, a centre for contemporary photography. The Hasselblad store will be home to a full range of Hasselblad cameras, lenses and products, while encouraging visitors to explore the Hasselblad brand.
Hasselblad and Fotografiska represent and showcase the world's best photography. The collaboration will enable Hasselblad and Fotografiska to provide access to a full range of Hasselblad cameras, while also sharing their joint knowledge on the expertise and art of photography. The two companies will also partner to host inspirational photography workshops to help develop both amateur and professional photographers' skills.
Johan Åhlèn, Chief Marketing Officer of Hasselblad, said: "Our cameras were born from a love of photography and we are excited to partner with Fotografiska to spread our passion and inspire a more conscious world through the power of photography. Our new store and workshops represent our commitment to Hasselblad users and our desire to enhance the future of photography."
Per Broman, founder of Fotografiska, said: "We are honored to collaborate with an iconic Swedish camera brand like Hasselblad on the opening of its first store. We share the same values and devotion for photography and together with Hasselblad's renowned technical excellence and creative vision, we aim to welcome photography enthusiasts around the world. It is a perfect match for our 535 000 guests who visit us every year for inspiration via the very inclusive art form of photography."
The shop will be located at the entrance of Fotografiska, an international meeting place where everything revolves around photography. The museum has an exhibition space of 2,500 square meters and features four major exhibitions per year and approximately 15-20 minor exhibitions. Past exhibitions have showcased the work of Annie Leibovitz, David LaChapelle, Anton Corbijn as well as Hasselblad ambassador's Erik Johansson, Hans Strand and Cooper & Gorfer.
To discover more about the collaboration, visit http://fotografiska.eu/Hasselblad.