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Hasselblad Launches Rental Program Share This on LinkedIn   Share This on Google   Tweet This   Forward This

16 November 2017

Hasselblad has launched Rent a Hasselblad to "allow photography enthusiasts and professionals to benefit from the advantages of medium format technology," the company announced.

"Owning a Hasselblad medium format camera system is a significant investment even for a successful high-paid photographer," said Bronius Rudnickas, Hasselblad marketing manager.

"Consequently, many professional photographers and enthusiasts haven't had the opportunity to see what they're able to create with Hasselblad's medium format technology. The Rent a Hasselblad program is designed to change that and we're looking forward to seeing what photographers are able to produce having easier access to our photographic tools."

Rental costs may also be offset against the purchase price if you subsequently decide to buy the gear.

The reservation system with pricing and additional information is available at Rent a Hasselblad.

Hasselblad Launches 'Rent a Hasselblad'

A New Way to Experience and Take Advantage of Hasselblad Medium Format Technology

'Rent a Hasselblad' enables easier and on-demand access to Hasselblad medium format cameras and lenses for photography enthusiasts and professionals.

Hasselblad is introducing the 'Rent a Hasselblad' service. The service has been created to allow photography enthusiasts and professionals to benefit from the advantages of medium format technology.

"Owning a Hasselblad medium format camera system is a significant investment even for a successful high-paid photographer," said Bronius Rudnickas, Hasselblad Marketing Manager.

"Consequently, many professional photographers and enthusiasts haven't had the opportunity to see what they're able to create with Hasselblad's medium format technology. The 'Rent a Hasselblad' program is designed to change that and we're looking forward to seeing what photographers are able to produce having easier access to our photographic tools."

'Rent a Hasselblad' is a global online service to book Hasselblad cameras and lenses for a selected period of time based on a photographer's need to use the camera. Whether renting a Hasselblad system for a specific photoshoot, booking a camera to try it out before making up their mind to purchase or reserving gear to pick up and use at their next travel destination, the rental service will give photographers more freedom and higher accessibility to Hasselblad systems.

At its launch, customers can book the world's first mirrorless medium format camera, the X1D-50c and choose from a selection of XCD lenses at around 40 rental pick-up locations across the globe. Plans are already underway to grow the 'Rent a Hasselblad' service by increasing both the number of rental locations and expanding the selection of Hasselblad camera models at certain locations.

Furthermore, as a convenient online service with global coverage and reasonable rental fees, 'Rent a Hasselblad' offers photographers the possibility to offset rental cost against the purchase price if they then decide to make an investment in the Hasselblad camera system afterwards.

The 'Rent a Hasselblad' booking system with pricing and additional information can be found at: http://www.hasselblad.com/rental


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