Photo Corners headlinesarchivemikepasini.com
A S C R A P B O O K O F S O L U T I O N S F O R T H E P H O T O G R A P H E R
Enhancing the enjoyment of taking pictures with news that matters, features that entertain and images that delight. Published frequently.
New Canon Flash Features Intelligent Bounce
26 February 2018
Canon introduced its 470EX-AI flash, a new flash system designed for entry-level and enthusiast photographers with Auto Intelligent Bounce technology. The new AI Bounce technology can automatically and intelligently configure the most appropriate bounce angle, Canon said.
"Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. dSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability and we are excited to see what images photographers capture using the invaluable and innovative tools we create."
AI Bounce measures two distance variables: the distance between the camera and the ceiling and the distance between the camera and the shooting subject. It then calculates and sets the most efficient bounce angle. The new flash can also remember the previous bounce angle and restore the flash to that position.
The 470EX-AI also features infrared AF assist mode, optical receiver transmission and flash coverage from 14mm and 24mm to 105mm.
SPECIFICATIONS
Specifications for the 470EX-AI include:
CANON SPEEDLITE 470EX-AI SPECIFICATIONS Mount Shoe Guide No. 154.2 ft. at ISO 100 at 105mm Exposure Control E-TTL and E-TTL II Bounce 0 to +120° Swivel 360° Zoom 24mm to 105mm full frame Coverage 14mm to 105mm full frame Compensation -3 EV to +3 EV in 1/3 and 1/2 EV steps Power Requires four AA alkaline or rechargeable NiMH batteries Dimensions 2.9 x 5.1 x 4.1 inches Weight 13.6 oz. PRICE, AVAILABILITY
Canon said the 470EX-AI would ship at the end of April for $399.99. Adorama and B&H are both now accepting pre-orders.
World's First Flash Featuring Auto Intelligent Bounce Technology Introduced From Canon
New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images
MELVILLE, N.Y. -- Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent Bounce technology -- engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.
"Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. dSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability and we are excited to see what images photographers capture using the invaluable and innovative tools we create."
At the core of Canon's Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.
Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission and flash coverage from 14mm and 24mm to 105mm.
The Canon Speedlite 470EX-AI Flash is scheduled to be available April for an estimated retail price of $399.99. For more information please visit, usa.canon.com.