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Instagram Updates Terms, Data Policy
25 April 2018
In an email to its users this morning, Instagram announced "some changes to our Terms and Data Policy." The update was prompted by the need to "reflect that Facebook Inc. is responsible for Instagram," the email said.
The Instagram app and "the way we process data are not changing," it continued.
Among the changes highlighted in the email are:
- Updated intellectual property licenses, "but your rights aren't changing. You still own your photos and videos."
- Updated how the company uses information to show activity on Instagram, so people can see when you've interacted with an ad.
- A new Data Policy that explains how data is collected, shared and used in the Facebook products, including Instagram. The policy addresses newer features like stories, direct messaging, activity status and the creative tools in cameras.
- Detecting different kinds of information from your device, like how you tap and scroll, to help distinguish humans from bots and detect fraud.
- Using and sharing information to understand and prevent bullying and harassment, among other things done as "research."
Two other issues were addressed by the email. The company said it publishes ads "without telling advertisers who you are" and that it does not sell your data. It also said Facebook's facial recognition, mentioned in the new policy, is not employed by Instagram itself.
For more information see the text of the email below.
Updates to Our Terms and Data Policy
Your Instagram experience isn't changing and you still own your photos and videos. We are giving you better ways to access your data and understand how it's used.
Instagram has been a part of Facebook since 2012 and we're making some corporate changes. Going forward, our terms will reflect that Facebook Inc. is responsible for Instagram. The Instagram app and the way we process data are not changing.
Our Terms are now more clear about the service we provide and what we expect from every member of our community to keep Instagram a safe place for everyone. Here are some updates we want to make sure you know about:
We updated our intellectual property licenses, but your rights aren't changing. You still own your photos and videos.
We updated how we use information to show activity on Instagram, so people can see when you've interacted with an ad the same way we do on a regular post.
We also have a new Data Policy that explains how data is collected, shared and used in the Facebook Products, including Instagram. The policy addresses newer features like stories, direct messaging, activity status and the creative tools in our cameras. We wanted to make sure you knew about this new information in the policy.
We receive different kinds of information from your device, like how you tap and scroll, which can help distinguish humans from bots and detect fraud.
We can use and share information for research, especially in ways that help us keep our community safe on Instagram, like to understand and prevent bullying and harassment.
The policy has more information about what we collect from your activity and our partners, how we connect information across the Facebook Companies and personalize your experience, including ads.
We provide ads without telling advertisers who you are. The policy has more information about what we do share with advertisers and partners. We never sell your data.
Because the policy also covers Facebook, it includes information about facial recognition. We don't use facial recognition technology on Instagram. If we introduce it, we'll let you know and give you a choice.