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Adobe Honored with NCMEC Hope Award
22 May 2019
For more than a decade, Adobe has partnered with the National Center for Missing and Exploited Children to find missing children, reduce child sexual exploitation and prevent child victimization. This week on May 18 the company was honored with a Hope Award from the NCMEC, as the private non-profit organization marked its 35th anniversary.
John Travis, Adobe vice president of brand marketing, accepted the award in Washington, D.C. with these words:
We congratulate NCMEC for marking the 35th anniversary of the organization's founding. The difference they are making -- every day -- to help children and their families, is inspirational and powerful. We are grateful for everything they do and for allowing Adobe to partner with them in this important work.
Since 2007, Adobe has donated software and technical expertise to advance NCMEC's work:
- NCMEC artists have used age-progression and composite techniques in Photoshop on more than 6,700 images of long-term missing children and created more than 540 facial reconstructions to help with identification of deceased children. This work helped with the recovery of more than 3,000 lost children between 2014 and 2018 and assisted in identifying 139 deceased children.
- NCMEC digital analysts are using Premiere Pro and Audition to assist law enforcement with forensic analysis on images and videos, which helps produce clues about the identity and location of victims and their perpetrators.
- Public awareness and action also are key to finding missing children and more than 97 percent of children reported missing in America in recent years have come home alive. With Adobe Experience Cloud solutions, NCMEC is able to optimize its web experience and dramatically increase traffic and engagement to help NCMEC in their on-going identification and rescue work.
"We try to figure out how to expose NCMEC to technologies that are unreleased and try to figure out, could we apply that to getting a kid back?" explained John Penn II, senior solutions architect for law enforcement technologies. "It's fascinating to see somebody apply technology in ways we don't anticipate to impact someone's life in a positive way.
"Sometimes, the critical clues are locked away behind sensor noise, poor lighting, blurry images or are in minute and hard to see details," he added. "Photoshop is a powerful tool in the hands of trained law enforcement, which can assist them in getting crucial information from digital media."
In one case, a new Photoshop filter in beta was able to sharpen type on a prescription label to identify the prescription holder, narrowing the suspect pool down to 13 targets one of whom was apprehended as the offender.
Adobe CEO Shantanu Narayen said, "We look forward to continuing our partnership for many years to come and to exploring how new technologies can help power NCMEC's efforts to reunite missing children with their families and to keep them safe."
For more information see the Adobe blog post announcing the award.