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Adobe Partners with Live Nation for Adobe Creative Tour Share This on LinkedIn   Tweet This   Forward This

24 June 2019

In a blog post today, Adobe announced the launch of the Adobe Creative Tour, an online hub where music fans and creators have the chance to be creative partners to musicians and chroniclers at 2019 music festivals and Live Nation venues.

The Adobe Creative Tour is a partnership between Adobe and Live Nation designed to inspire creators and music fans to participate in digital creative challenges using Lightroom, Premiere Rush and Adobe Spark.

"We're entering the age of creativity and are excited to partner with the world's leading live entertainment brand, Live Nation and amazing artists to empower and inspire music fans to up their creative game," said Ann Lewnes, executive vice president and chief marketing officer, Adobe.

Adobe will also partner with musical artists and with festivals in the Live Nation portfolio including, Lollapalooza, Sea.Hear.Now and Voodoo Music + Arts Experience to invite music fans to showcase their creativity -- be it through editing photos or creating artwork and videos.

The Adobe Creative Tour continues Adobe's 52 weeks of creativity -- featuring weekly challenges and collaborations that inspire the creative community -- including recent creative challenges with Billie Eilish and Zach Braff.


The first creative challenge, which runs through July 8, invites you to use Lightroom mobile to edit official Lollapalooza photos. Prizes include a VIP Flyaway Trip to Lollapalooza, 12-month Creative Cloud All Apps subscriptions and $20 Live Nation Concert Cash to 100 runner-ups.

You can learn more about the partnership and future challenges on the Adobe Creative Tour site or via the blog post.

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