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Nikon Remembers Its Coolpix W150 Share This on LinkedIn   Tweet This   Forward This

14 August 2019

In April Nikon announced its ruggedized Coolpix W150, designed to be kid-proof on vacation with "flower" and "resort" body option. But the company didn't mention either price or availability for the 13.2-megapixel digicam.

Nikon W150. Available in five colors -- as long as you like white..

And then Nikon forgot all about it.

May came and went. June. July. And now with August half gone and Back to School sales starting, the company has finally gotten back to business, announcing the W150 is now available for pre-order for $169.95.

We'd say it missed the boat but we aren't generally given to editorializing.

If you were hankering for the W150, you can pre-order it for September delivery from B&H. Just in white (for the U.S.), anyway.

The color guy at Nikon must still be on vacation.

The New Coolpix W150 -- The Waterproof and Shockproof Camera the Whole Family Can Enjoy

From beach vacations and pool-side getaways, to hiking trips and camping expeditions, the family- friendly Coolpix W150 was made to capture one-of-a-kind moments on every adventure

MELVILLE, N.Y. -- Nikon has announced the U.S. retail availability of the Coolpix W150, the latest rugged yet family-friendly compact digital camera. Thanks to being both waterproof and shockproof, the Coolpix W150 allows users to easily capture and share unforgettable moments on every adventure, vacation or get-together. The W150 boasts an extremely easy-to-use design, sharp image quality and variety of unique scene modes, making it a great travel camera for the whole family.

With a 13.2-megapixel image sensor, 3x optical zoom and full HD video recording, the Coolpix W150 offers the flexibility to easily capture both stunning still images and Full HD videos, wherever life takes a person. Even those who have never used a camera will immediately be comfortable snapping shots due to the simple menu system, 2.7-inch 230-k dot LCD screen and Target Finding autofocus, which allows for easy detection and focus on the primary subject.

Built to capture memories, the Coolpix W150 is waterproof up to 10m (33 feet), shockproof from 1.8m (6 feet) and freezeproof up to -10[!]deg;C (14[!]deg;F). Additionally, the Coolpix W150 is equipped with a variety of scene modes and editing functions, allowing users to explore their creativity and create fantastic photos, even underwater. Users can also seamlessly upload to their phone wirelessly for sharing, all with the Nikon SnapBridge app.

Price and Availability

The Coolpix W150 in white will be available in the U.S. in early September at a suggested retail price* of $169.95. For more information on the latest Nikon products, including the new Coolpix W150, visit

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