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Canon Announces Image Connect Service, Lightroom Plug-In
9 January 2020
Canon has announced Image Connect, a new service to match customers with photographers, and a Photo Culling plug-in for Lightroom Classic that uses artificial intelligence to screen images for quality.
"With a deep rooted heritage in imaging expertise, our company has built a trusted reputation in providing tools and services to professional photographers that help better their craft and support them in building their business with confidence," said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
"Services, such as Image Connect, will provide professional photographers with a great value proposition, offering reliability and peace of mind for their customers that can in turn increase their business opportunities as well as their productivity."
The company said both services would be available in the first quarter of this year.
IMAGE CONNECT
Offered through Canon's RAISE community platform, the beta version of Image Connect will launch in Connecticut, Florida, New Jersey, New York, Pennsylvania and Texas. The beta will focus on matching customers to photographers for events like newborn portraits, birthday parties, family portraits, religious events and engagements.
Customers log into the platform to post job listings that are matched to photographers who create an offer. Once an offer is accepted, the job is booked through the platform. After the job has been completed, images are delivered electronically through a Canon customer portal.
Canon said the portal will be brand agnostic, rather than limited to Canon shooters.
PHOTO CULLING PLUG-IN
Using the Canon Computer Vision AI engine, the Photo Culling plug-in for Lightroom Classic evaluates image sharpness, noise, exposure, contrast, closed eyes and red eyes.
Analyzed images will be flagged with different colored flags to remain true to the native Adobe Lightroom Classic experience. The photographer also has the ability to customize the settings within each technical model.
Canon said the Photo Culling plug-in will be available exclusively on the Adobe Exchange App Marketplace for a monthly subscription.
For more information see the news release below.
Elevate Your Photography Business with the Announcement of Two New Services from Canon U.S.A.
Introducing Canon's First Photographer Matching Service, Plus a Photo Culling Plug-in for Adobe Lightroom Classic
MELVILLE, N.Y. -- Helping photographers boost their business and productivity, while helping to build trust and customer confidence, Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the beta version of the Company's first photographer matching service Image Connect, making the process of finding and hiring a photographer that you can trust that much simpler. The company also launched a Photo Culling plug-in for Adobe Lightroom Classic to support the workflow needs of photographers.
"With a deep rooted heritage in imaging expertise, our company has built a trusted reputation in providing tools and services to professional photographers that help better their craft and support them in building their business with confidence," said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. "Services, such as Image Connect, will provide professional photographers with a great value proposition, offering reliability and peace of mind for their customers that can in turn increase their business opportunities as well as their productivity."
Image Connect
Image Connect is a new photographer matching service, offered through the RAISE photo community platform, that connects customers with professional photographers, so that the customer can focus on the moment while the photographer captures it. The beta version of the service will be available in a limited number of markets in Connecticut, Florida, New Jersey, New York, Pennsylvania and Texas. Image Connect will initially focus on family events like newborn portraits, birthday parties, family portraits, religious events and engagements.
Here is how Image Connect will work:
- Through the platform, customers can provide basic details for the job, such as event type, location and date
- Once photographers are matched with the customer through the platform, customers review photographer profiles and invite those they like to bid on the job
- Photographers create an offer which allows them to set their own price (rather than adhering to standardized pricing) and allows them to communicate their rates and value to customers
- Once an offer is accepted, the job is booked through the platform
- Following the event, images are delivered electronically to the customers through a Canon customer portal
This service will also be brand agnostic, opening up the portal for all photographers to use no matter the brand of equipment.
Photo Culling Plug-in
Powered by the Canon Computer Vision AI engine, the new Photo Culling Plug-in for Adobe Lightroom Classic can save photographers countless hours in post-production by using technical models to cull for image sharpness, noise, exposure, contrast, closed eyes and red eyes. Analyzed images will be flagged with different colored flags to remain true to the native Adobe Lightroom Classic experience*. The photographer also has the ability to customize the settings within each technical model to remain in complete control. The Photo Culling plug-in will be available exclusively on the Adobe Exchange App Marketplace for a monthly subscription.
Both services are currently scheduled to be available in Q1 2020.