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Matinee: 'Welcome to Winona' Share This on LinkedIn   Tweet This   Forward This

1 February 2020

Saturday matinees long ago let us escape from the ordinary world to the island of the Swiss Family Robinson or the mutinous decks of the Bounty. Why not, we thought, escape the usual fare here with Saturday matinees of our favorite photography films?

So we're pleased to present the 239th in our series of Saturday matinees today: Welcome to Winona.

No matter what your dream is, a Web site makes it real. And this 2:56 short, fun film from Squarespace shows how actress Winona Ryder finds her true self by creating a site about Winona. The town. The girl.

Or to put it another way:

No matter what your Web site is, a dream makes it real. In this short film based on a Super Bowl ad for Squarespace, actress Winona Ryder returns to her namesake to create a Web site to find her "true self" and, along the way, sell a photo book of her film Leica rangefinder snapshots (perhaps only a prop) of the place.

She's ably assisted in this quest by Joan, the waitress at the coffee shop in which all the big decisions are made.

The coffee shop isn't the only thing Winona has going for it. There's a Ukulele Club (none of those shots made it into the book). And a bowling alley.

Unfortunately, there will only be 100 copies printed of the photo book, which will go on sale Feb. 3. Proceeds will benefit the American Indian College Fund, a nonprofit organization that invests in Native students and tribal college education, selected by Ryder.

Squarespace even produced a 1:43 behind-the-scenes clip about making the movie:

We're not sure who took the photos for the book but there is a slide show of charming images, so you're not just getting two videos with today's matinee but a slide show as well. Same low price, too.

Oh, and of course there's a Web site called Welcome to Winona. How could there not be?


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