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Affinity Offers 50 Pct. Discount, 90-Day Free Trial Share This on LinkedIn   Tweet This   Forward This

20 March 2020

In an email today from Managing Director Ashley Hewson and Executive Chairman Gary Bates, Affinity has announced three initiatives designed to support the creative community during the coronavirus crisis.

Those include:

  • A 50 percent discount for its macOS, iOS and Windows products
  • A new 90-day free trial of the Mac and Windows versions of the entire Affinity suite
  • A pledge to engage more than 100 freelance creatives for work, spending the equivalent of its annual commissioning budget in the next three months

The 90-day free trial is intended to "make life a little easier for people who rely on creative software to make a living, but may be stuck at home without their usual tools or for students who might not have access to their Affinity apps on their personal devices," the email said.

The email encourages users to use the forum to get software support since the team are all working from home now and unable to accept incoming calls.

The discount and free trial offers will initially be honored through April 20 at least.

The pair conclude the email with this note:

Frankly it's hard to know what to say or do in this unprecedented situation. But more than anything else, we want to use this opportunity to wish good health to you and your loved ones at this incredibly difficult time.

For more information see the text of the email below.

Supporting the Creative Community

Dear Mike,

Unfortunately, we are hearing many stories from the creative community about how they are being severely impacted by the effects of the COVID-19 pandemic. We know we can't solve a lot of these problems, but we do want to try to offer as much support as possible.

That's why we're announcing three measures we'll be putting in place from today. They are:

  • A new 90-day free trial of the Mac and Windows versions of the whole Affinity suite
  • A 50 percent discount for those who would rather buy and keep the apps on Mac, Windows PC and iPad
  • A pledge to engage more than 100 freelance creatives for work, spending the equivalent of our annual commissioning budget in the next three months (more details of this will be announced soon).

The introduction of the 90-day free trial and deeply discounted pricing is done in the hope that this will make life a little easier for people who rely on creative software to make a living, but may be stuck at home without their usual tools or for students who might not have access to their Affinity apps on their personal devices. In addition, by increasing our spend on commissioning work from freelancers we can also put some extra money into a part of the industry which will be particularly affected.

We plan to make the free trial and additional discount available until 20 April, but of course we will continue to review the situation as time goes on.

We have put posts on Facebook and Twitter about what we are doing if it's something you would like to share.

We're Now All Working From Home

In terms of the team here, we have all vacated our Nottingham offices and are now working from home. Naturally this is causing us some disruption, but we continue to type code and expect to carry on making good progress with our development efforts.

Support is a bit trickier though. Firstly, we can't accept inbound telephone calls right now and there are also going to be challenges for our staff to work their normal full-time hours -- especially with imminent school closures in the UK. We're obviously going to do our very best but hope you will understand if we are not as fast to respond to email as usual.

Of course, if a question you have is something which could be answered by our community, then we'd also greatly appreciate if you put that on the forum rather than contact us directly. It would definitely help us out a lot.

Frankly it's hard to know what to say or do in this unprecedented situation. But more than anything else, we want to use this opportunity to wish good health to you and your loved ones at this incredibly difficult time.

All the very best,

Ashley Hewson
Managing Director

Gary Bates
Executive Chairman


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