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Camera Bits Turns 25 -- With Class
28 January 2021
On Monday, Feb. 1, Camera Bits will celebrate its 25th anniversary by donating 25,000 meals to Feeding America and offering 25 percent off Photo Mechanic 6. Photo Mechanic Plus, which adds a database, continues at its intro price of $229 (regularly $399). Upgrades are also discounted.
In this 7:11 video, Camera Bits founder Dennis Walker talks about starting Camera Bits after working in the truck at Super Bowl XXX and shows off his classic Kodak DCS460 digital camera. Which still works.
The need to streamline workflow was obvious to him in the truck as he watched editors crane their necks to view vertical images at a time when software was "reluctant" to rotate photos.
As the Camera Bits Web site tells it:
Taking all that he had learned, including rigorous testing in the tense, real-world editing bays at Super Bowl XXXII, Dennis released the first version of Photo Mechanic in 1998. An instant classic was born. Because everyone in the photojournalism business used IPTC standards, Dennis also became an accidental expert on metadata, incorporating tools like batch captioning and variables in Photo Mechanic to simplify and expand the application and usage of metadata in photography.
We use Photo Mechanic 6 for every shoot to get a bird's eye view of what we brought home and select sets to process in Lightroom and individual images for editing in other applications.
In A Day in the Reviewer's Lab With Photo Mechanic we tell the story of just one happy experience we had with the software.
The sale will start on Feb. 1 and end at 11:59 p.m. PST the same day.