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Adobe MAX Photography Releases
26 October 2021
As Adobe MAX, the free online creativity conference, opens today, the company has announced updates to Lightroom, Camera Raw and Photoshop in three blog posts. Jojo Giltsoff covered the enhancements to the Lightroom ecosphere while Julieanne Kost details the Camera Raw improvements and Pam Clark covered Photoshop. The updates will be rolling out this week.
LIGHTROOM
Adobe has announced that updates to Lightroom, Lightroom Classic and Camera Raw "start rolling out today, and will be available to everyone over the course of this week," according to a blog entry by Jojo Giltsoff.
Among the enhancements are:
Precise Selection and Masking
ACR, Lightroom Classic, Lightroom Mac/Win, iOS, Android
Create more complex and accurate selections with multiple masks, including utilizing color and luminance masks.Select Subject & Select Sky
ACR, Lightroom Classic, Lightroom Mac/Win, iOS, Android
With machine learning-based AI, you can now create precise selections to identify your photograph’s subject and sky and apply specific edits to them with one tap.Recommended Presets
Lightroom Mac/Win, iOS, Android, Web
Lightroom can suggest a selection of presets to enhance your photograph by scanning the image and matching the subject with its presets.Eight Additional Premium Preset Packs
ACR, Lightroom Classic, Lightroom Mac/Win, iOS, Android, Web
The new set of Premium Presets includes eight new categories: Black & White, Food, Landscape, Urban Architecture, Lifestyle, Retro, Travel II and Cinematic II.Community Remix
Lightroom [MW]
Community Remix, now available on Lightroom and coming to other platforms, allows you to share your edit with a community and let others try alternative edits.Crop Overlays
Lightroom [MW]
Lightroom now includes the ability for you to choose new crop overlays for different aspect ratios to improve your photo's composition.Lightroom Academy
Web
Lightroom Academy offers a fresh approach to learning essential photographic concepts and improving image processing skills. Topics are broken down into short-form articles featuring succinct text, images by our worldwide Lightroom community, interactive illustrations, quiz-like challenges and numerous "On Your Own" exercises that all encourage learning by doing.CAMERA RAW
In a separate post, Julieanne Kost describes the Camera Raw v14 update, which includes reimagined local adjustment tools, the new Masking panel, Premium Presets, and a preset Amount slider.
PHOTOSHOP TOO
And in the MAX keynote this morning, Terry White previewed a few Photoshop improvements including enhanced object selection and neural filters. Pam Clark's blog post today goes into depth on those improvements on Photoshop Desktop:
Hover Auto-masking Object Selection Tool
Just hover over the object you want to select in the image and a single click will select it.One-Click Masks All Objects in a Layer
Choose Layer > Mask All Objects to easily generate masks for all the objects detected within your layer with just a single click.New Neural Filters
Three new beta filters have been added: Landscape Mixer, Color Transfer and Harmonization. In addition improvements have been made to the Depth Blur filter, Superzoom filter, Style Transfer filter and Colorize filter.And More
Other improvements include improved gradients, Illustrator interoperability, improved color management and HDR capabilities, share for commenting, improved Export As, more plug-ins, document rendering.Clark continues with the Photoshop on iPad update and improvements to the Photoshop on Web beta.
For more information see the news release below.
Adobe MAX 2021: Unleashing Creativity for All with the Next Generation of Creative Cloud
Adobe Introduces Innovation Across Creative Cloud Powered by Adobe Sensei, Accelerates Video Creation and Collaboration Across Stakeholders with Addition of Frame.io, Advances 3D and Immersive Categories and Previews Photoshop and Illustrator on the Web
SAN JOSE, Calif. ---- Today, Adobe kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals.
At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.
In support of the company's Content Authenticity Initiative, Adobe shipped Content Credentials in Photoshop, an opt-in feature that shows a creator's identity and edit history to ensure they are getting attribution for their work; Content Credentials will also connect to NFT marketplaces. The company also introduced a subscription model on Behance to enable creators to monetize their work.
"Creativity is evolving to meet the new realities of work. Adobe is bringing new collaboration capabilities, more AI-powered features and Web-first applications to Creative Cloud to unleash our customers' full creative potential," said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. "We are reimagining Creative Cloud products and services to connect creative teams, enable new ways to create and empower more creative careers."
Unleashing Creative Innovation
Through the latest updates to Creative Cloud flagship apps -- powered by Adobe Sensei AI technology -- Adobe defines the future of creativity through continuous innovation. Major releases at MAX include:
- Photoshop: Three AI-powered Neural Filters in Photoshop desktop and Camera Raw file support on the iPad.
- Lightroom/Lightroom Classic: More powerful and precise ML-powered masking capabilities, recommended presets and Community Remixing.
- Premiere Pro: Enhanced Speech-to-Text capabilities and a Sensei-powered beta Remix feature.
- After Effects: Faster Previews and Renders with Multi-Frame Rendering and beta Sensei-powered Scene Edit Detection capabilities.
- Illustrator: Improved 3D effects and access to Substance 3D materials on desktop and a Sensei-powered Vectorize Technology Preview on iPad.
C- haracter Animator: Powered by Adobe Sensei, creators can now animate their entire body with Body Tracker, using movements and gestures to animate their puppets.
- Substance 3D: Tighter integration of 3D content, effects and capabilities across Illustrator, XD and Stock. A new Modeler (Private Beta) app joins the Substance 3D Collection, showcasing the role that 3D and immersive technology will play in helping users create the future.
- Fresco: Turn any drawing layer into an animation layer to create motion, draw with new perspective guides and grids and use non-destructive adjustment layers to explore and enhance colors.
Enabling Connected Creativity
At MAX, the company previewed the future of creativity on the web, which is designed to help creative teams collaborate in real time, across multiple surfaces and stakeholders, regardless of device or location.
Frame.io_: The recent acquisition of Frame.io combines Adobe's industry-leading creative video editing software, Premiere Pro and After Effects, with Frame.io's review and approval functionality to deliver a powerful collaboration platform that will radically accelerate the creative process. Frame.io's cloud-native platform is a secure and elegant way to gather feedback from everyone involved in the video production process and will enable every stakeholder to effectively contribute to the creative process.
Photoshop (Beta) and Illustrator (Private Beta) on the web_: Browser-based experiences where millions of individuals, teams and stakeholders can view, share and comment on cloud documents on the web. Collaborators with a Photoshop subscription can make quick edits and retouch/adjust images, while Illustrator subscribers can access essential design tools and editing workflows using a set of early features.
Creative Cloud Spaces (Private Beta)_: A digital space built to fuel collaboration among teams, Creative Cloud Spaces simplifies decision-making by putting everything they need in one place. This includes project files, libraries and external links so everyone on the team has universal access to drive creative projects from start to finish. Spaces will be accessible across desktop and mobile through Creative Cloud Web and available in Photoshop, Illustrator, Fresco and XD.
Creative Cloud Canvas (Private Beta)_: To unlock a new level of collaboration, Canvases enable teams to lay out, visualize and review creative work together, in real time, without ever leaving the browser. On a Canvas, teams can place shapes, text, images and stickers, as well as linked documents from Creative Cloud apps, so anyone can make quick edits to the original creative in the corresponding app with a single click.
In addition, an all-new Workfront plug-in for Photoshop gives creatives the ability to collaborate in context. Through an embedded Workfront update screen in Photoshop, creators can see tasks and issues and post and view comments related to the project they're working on.
Empowering Creative Careers
Adobe is supporting creators by enabling Creative Cloud subscribers to monetize their work through paid subscriptions on the Behance platform. Creators have full control over what they share and the subscriptions are seamlessly integrated into Behance projects and livestreams, so creators can reserve any content for subscribers only. Creators keep 100 percent of their subscription revenue, with a 0 percent platform fee charged by Adobe.
Combating Misinformation: The Content Authenticity Initiative
Two years after introducing the Content Authenticity Initiative, Adobe is making its content attribution technology available to millions of customers. Through a CAI-driven feature called Content Credentials, attribution capabilities are now available in Photoshop, enabling users to turn on the opt-in feature to share content provenance details about their images; these include the creator's identity, edits they've made and the time and place the photo was taken.
To ensure creators are getting credit for their work, the company is connecting the Content Credentials feature to NFT marketplaces for further attribution. Lastly, Adobe Stock will also automatically attach Content Credentials to images when they are downloaded.
Celebration of Creativity for All
Adobe MAX showcases a diverse roster of highly prolific creatives and entrepreneurs, including Jose Andres, Riz Ahmed, Zazie Beetz, Bryan Cranston and Aaron Paul, Henry Golding, Casey Neistat, Tilda Swinton, Young Thug, Chloe Zhao and Imagine Dragons. Emmy Award-winning comedian and producer Kenan Thompson will host this year's MAX Sneaks -- a behind-the-scenes look at the experimental technology being developed in Adobe Labs.
MAX offers more than 400 content sessions and Labs and 29 hours of global content designed to inspire and educate. To watch the keynote, attend global sessions and network with peers, visit max.adobe.com.
Pricing and Availability
All Creative Cloud subscribers -- including those on individual, student, team, educational institution, government agency and enterprise plans -- can download updates to Creative Cloud desktop software today. Additionally, updates to mobile apps are rolling out globally and can be downloaded in the Apple App Store and Google Play Store starting today. Creative Cloud subscribers can apply to join the private beta for Creative Cloud Spaces, Creative Cloud Canvas and Illustrator on the web here.
For comprehensive MAX press assets visit the MAX Media Hub.