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Matinee: 'Ascent' Share This on LinkedIn   Tweet This   Forward This

29 January 2022

Saturday matinees long ago let us escape from the ordinary world to the island of the Swiss Family Robinson or the mutinous decks of the Bounty. Why not, we thought, escape the usual fare here with Saturday matinees of our favorite photography films?

So we're pleased to present the 433rd in our series of Saturday matinees today: Ascent by Robin ward.

In all of 14 seconds, Ascent by Robin Ward introduces a new form of photography that pairs a still with video using an augmented reality app from Artivive.

On the page of her Web site dedicated to her AR animations, she writes:

In my ongoing series Echoes from a Future Past, I create airy, rhythmic mindscapes to playfully reflect upon the essence of time and space. I blend my original photographs of nature, architecture and artifacts to portray intermingling realities and allude to infinite possibilities. The corresponding limited edition prints are embedded with a digital layer triggered and viewed through the augmented reality app, Artivive, which runs on smartphones and tablets. The digital layer extends the composites into motion, fusing my original photographs, video and visual effects.

That pages presents seven examples, including today's video.

Artivive the app is only half of the package. It's how a viewer plays a piece on their phone or tablet.

To actually create a piece, you log into Bridge, the company's content management system. You first have to register for a free account to do that. Artivive claims no technical knowledge is needed to produce AR artwork.

Here's a short but thorough introduction to using Bridge:

In addition to a free level, there are several paid tiers. But you can do quite a lot for free.

Artivive was founded by Sergiu Ardelean and Codin Popescu in January 2017 in Vienna, Austria. "Our vision is to change how art is created and consumed -- and build the community around augmented reality art," they say.

Ward studied photography at the University of North Carolina, Charlotte, while working in Web design and development. Her work has been recognized by International Color Awards and International Photography Awards and she has exhibited in numerous galleries and museums including Art Intersection, Center for Photographic Art, Monterey Museum of Art and Triton Museum of Art.

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