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Hasselblad Announces XCD 4/28P Prime Share This on LinkedIn   Tweet This   Forward This

23 August 2023

Hasselblad has announced the XCD 4/28P wide-angle lens with a 22mm equivalent focal length and f4.0 aperture optimized for street photography. Measuring 1.71 inches long and weighing 8.57 oz., it's the lightest and smallest lens of the Hasselblad X System.

The XCD 4/28P features nine elements in eight groups, including two aspherical elements and one ED element. Its compact size still meets the resolution requirements of 100 million pixels, yielding sharp images to the edges of the frame.


Highlights of the new prime include:

  • Medium format
  • 22mm equivalent
  • Metal body
  • Manual focus ring
  • Apertures: f4 to f22
  • Leaf shutter with 1/4000 second sync speed
  • Linear stepping autofocus motor
  • 2 aspherical elements, 1 ED element
  • Minimum focusing distance: 8.7 inches


Specifications for the wide-angle lens include:

Mount Hasselblad X
Focal Length 28mm (22mm equivalent)
Aperture f4 to f22
Minimum Focus 8.7 inches
Magnification 1:6
Optical Design 9 elements in 8 groups
2 aspherical elements, 1 ED element
Autofocus Yes
Image Stabilization No
Filter Thread 72mm
Dimensions 3.0 x 1.7 inches
Weight 8.6 oz.


Hasselblad said the XCD 4/28P lens is available now for $1,679. B&H is currently accepting orders.

Hasselblad Announces XCD 4/28P, a Lightweight, Wide-Angle Lens for Street Photography

XCD 4/28P is a wide-angle lens with a 22mm equivalent focal length and f4.0 aperture, making it a breeze to capture a wide range of scenes from nature, city streets and urban architecture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System.* This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter.

XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a compact size and a powerful performance, meeting the resolution requirements of 100 million pixels. The lens yields sharp imaging with high precision and high resolution from the centre to the edges, achieving stunning image quality across the frame.

The metal lens features an engraved focus ring with a Hasselblad "H" pattern, a nod to the design of the XCD Series lenses and holds to Hasselblad's ongoing dedication to detail and craftsmanship.

With a 22cm minimum focusing distance and 1:6 magnification, rich close-ups of flowers, cuisine and much more are effortlessly captured.

XCD 4/28P sports a linear stepping motor and a lighter, smaller focusing lens group. When used with the PDAF technology of X2D 100C, the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, accurate and responsive focusing.

The lens's small but powerful leaf shutter supports shooting with flash synchronization at all shutter speeds, with flash synchronization up to 1/4000s.

There are currently two Hasselblad XCD lens series, V Series and P Series. The P Series consists of entry-level thin, lightweight lenses that can meet daily photography needs. P Series lenses work with the X2D to offer more shooting possibilities for traveling photographers.

The V Series focuses on optical performance and control experience. The lenses have a larger aperture delivering a more pronounced background blurring effect. They also feature a depth of field scale, distance scale and a focus ring that can be switched between autofocus and manual focus, with a customizable control ring. The V Series currently includes the XCD 2,5/38V, XCD 2,5/55V and XCD 2,5/90V.

The Hasselblad XCD 4/28P Lens has an MSRP of €1,899, including sales tax and $1,679, excluding sales tax. It is now available to order immediately. See details of the new product.

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