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It's 2024!
1 January 2024
Once again, the exclamation point in our headline expresses, not just optimism, but some genuine enthusiasm. Last year hasn't just ended but a new one has begun with the promise of 365 unlived days ahead.
It's fortunately up to us to make the choices that will make or break 2024. Despite all the breast beating, that's what freedom is really about. Being able to make choices.
We do it as photographers and we do it as citizens.
Or so it seems to us this first clear if cold morning of the new year. So we put up our traditional reminder of what year it is like a little kid hanging an ornament.
At the weekly newsmagazine where we worked for 30 years, the publisher would put up a similar small note to remind everyone which year it was. Wisely, he put it up on the clock in the production area. He knew everyone looked at that clock several times an hour.
There's no avoiding the year at a magazine. Almost every page that isn't an ad has the date somewhere, starting with the cover. You want to make sure it's the current date, not a year ago. And this little note did that.
It was invaluable then and remains so now. It always reminds us to be in the present and look toward the future.
Which is where we hope to see you six days a week.
P.S. If you set a copyright notice in your camera, take a moment before you start shooting to enter the new year. As it says on the Post-it note here, "It's 2024!"