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4 March 2014

In Store My Stuff: Consumer Digital Media Storage, a free white paper from nScreenMedia, 93 percent of U.S. broadband users report storing digital photos with 76 percent storing digital music and 56 percent digital movies. Over half store photos, music, movies plus home videos.

Nearly a third of those users already use the cloud to store their digital media while 90 percent of them say they have heard of cloud storage. But the home computer is still where most users store their digital media. Movies and home video tend to be stored in a single place.

This year, according to the survey, users expect to expand their music collections nearly 30 percent and digital video nearly 17 percent.

We've detailed our own digital media backup routine in Our Secret Backup & Archiving Strategy In Action.

More survey detail is in the news release below.

nScreenMedia: 52 percent of Broadband Consumers Store Movies, Music, Photos and Home Videos Digitally

New research finds that demand for digital media storage is exploding

SUNNYVALE, Calif. -- According to new research from nScreenMedia, 96 percent of U.S. broadband users have one of the four main types of digital media: photos, music, movies and home videos. Fifty-two percent have at least some of all four types in digital media.

"Ninety percent of broadband users have heard of cloud storage and nearly a third of them currently use it. Remarkable performance for such a young industry."

"Digital cameras have now been in market for 20 years, so it is to be expected that the transition to digital photography is almost complete," said Colin Dixon, Founder and Chief Analyst of nScreenMedia. "What is really surprising, however, is how fast consumers are moving to adopt a totally digital media lifestyle."

According to the new free report nScreen nSights -- Store My Stuff: Consumer Digital Media Storage, 93 percent of U.S. broadband users have some digital photos stored. Downloading songs is also very popular, with 76 percent of consumers storing at least some of their music in digital form. Though digital ownership of movies is still relatively new, 56 percent of consumers have already begun to adopt the approach.

The research finds that the PC is used by consumers most frequently to store their media. However, newer storage types are being adopted fast. "The cloud has emerged as a very important storage medium," noted Colin Dixon. "90 percent of broadband users have heard of cloud storage and nearly a third of them currently use it. Remarkable performance for such a young industry."

Plex, Inc. sponsored the research and the company's CEO Keith Valory remarked, "We are in the midst of a massive continuing expansion in the storage of digital media. The research shows that this year consumers with downloaded music expect to expand their libraries by nearly 30 percent and consumers with digital videos expect to expand their libraries by nearly 17 percent."

Despite the number of options available to store media today, consumers still remain vulnerable to the failure of a hard drive or theft of a device. Movies and home videos are frequently only stored in a single place.

nScreenMedia's research study, Store My Stuff: Consumer Digital Media Storage, surveyed randomly 1,000 U.S. adults with broadband access. The report covers the adoption of digital media and the anticipated storage growth needs. It examines the usage of the PC, external hard drives, cloud storage, social media and network attached storage. It also looks at how the young differ in usage of the various storage options available to them. The report is available for free download at http://www.nscreenmedia.com/whitepapers. For more information please contact nScreenMedia at info@nscreenmedia.com.


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