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Adobe Releases Major Updates to Creative Cloud Share This on LinkedIn   Tweet This   Forward This

14 June 2022

Adobe has released major updates to its Creative Cloud suite and Substance 3D products along with announcing innovations to power Metaverse experiences and new services in Adobe Analytics and Adobe Real-Time CDP.

The Adobe-led Content Authenticity Initiative also released open-source tools implementing the Coalition for Content Provenance and Authenticity specification released earlier this year.


Highlights include:

Adobe Creative Cloud and Substance 3D:

  • A new AI Photo Restoration Neural Filter in Photoshop, as well as editing and performance enhancements in Photoshop on the Web.
  • New video editing capabilities, AI-powered Adaptive Presets and Auto Red Eye Removal in Lightroom
  • Major updates to Substance 3D tools for powering 3D and immersive experiences including native Apple M-series chip support for Painter, Designer, Sampler
  • Expanded access to Substance 3D to students and teachers worldwide free of charge

Adobe Analytics and Adobe Real-Time Customer Data Platform:

  • Brands can bring new data sources into Adobe Analytics for true omnichannel analysis, now including the metaverse and streaming media
  • Brands can bypass data preparation work and use Adobe Analytics to preserve the underlying structure of data and uncover new ways to measure the customer journey. Brands of all sizes including Albertsons Companies, Amazon Web Services, General Motors, Marriott Hotels, PGA TOUR, Sephora and The Home Depot rely on Adobe Analytics to deliver great customer experiences
  • New enriched customer profiles with commerce, AI powered targeting, new privacy and security tools and Segment match across channels.
  • Major brands using Adobe Real-Time CDP include Dick's Sporting Goods, Major League Baseball, Panera, ServiceNow and The Coca-Cola Company


In Adobe Supercharges Photoshop and Lightroom With Multi-Surface Updates, the company detailed the updates to Photoshop and Lightroom.

Adobe previewed a powerful new Photo Restoration Neural Filter designed to help bring old or damaged photos back to life by detecting and eliminating scratches and other minor imperfections in seconds:

The Photoshop on the Web update includes:

  • New editing features including Curves, RefineEdge, Dodge and Burn and Smart Objects conversion
  • Mobile browser access for fast and easy reviewing and commenting
  • Onboarding and learning content for new creatives and citizen creators who were previously unfamiliar with Photoshop
  • Performance and UX enhancements

Lightroom, announced in a blog post, updates include:

  • The ability for photographers to quickly trim and apply edits to video clips in Lightroom using the same editing sliders and presets used on photos (desktop and mobile)
  • AI-powered Adaptive Presets for applying different effects to distinct parts of a photo (Lightroom desktop, Lightroom Classic, Adobe Camera Raw)
  • Key workflow enhancements for adjusting intensity of presets (Lightroom desktop, mobile, web, Lightroom Classic) and comparing photos side-by-side (Lightroom desktop)
  • AI-powered Auto Red Eye Removal (Lightroom desktop and Adobe Camera Raw)
  • New Premium Presets (Lightroom desktop, mobile, web, Lightroom Classic, Adobe Camera Raw)
  • Expansion of Remix capabilities to Lightroom mobile and Web

"These innovative, AI-driven features for desktop, web and mobile make it fast and easy to create great images anywhere with Photoshop and Lightroom," said Scott Belsky, chief product officer and executive vice president of Adobe Creative Cloud. "We're continuing to add new capabilities to Photoshop on the web, making it not only a great way to collaborate on projects but also to facilitate key edits in your browser."

For more information see the news release.


In Adobe Advances Metaverse With Powerful New 3D and Immersive Experiences, Adobe announced major updates to Substance 3D, its suits of tools and services for 3D creation.

The updates include:

  • Native Apple M-series chips support for Substance Painter, Designer and Sampler. All three tools are part of the Substance 3D Collection, the only end-to-end solution for 3D visuals and experiences.
  • A new Substance 3D Materials SDK allows developers to write their own plug-ins and use the Substance 3D Material and Model engines inside other applications. A new Substance 3D Automation Toolkit provides features for automating Substance files-based tasks.
  • A Substance Materials Plug-in in Photoshop joins an existing plug-in for Illustrator to eliminate numerous steps needed to create texture and design variations and 3D effects. The latest update to the Substance 3D Plug-in for Unity enables artists to load, apply and modify Substance parametric materials directly inside the Unity engine, a development platform for creating 2D and 3D multiplatform games and interactive experiences.
  • Expanding capabilities into 3D sculpting workflows, Adobe will also release Substance 3D Modeler to customers later this year. Modeler introduces an intuitive approach to 3D modeling that frees users from previously complex and technical constraints. The desktop and VR tool enables a vast range of creative possibilities, including the creation of concept art, sketching and prototyping, the crafting of detailed characters or props or even sculpting an entire scene.

"Smart brands are getting 'metaverse-ready' by growing their 3D and immersive content creation capabilities. That means that creative artists with expertise in 3D have a wealth of opportunities," said Scott Belsky, chief product officer and executive vice president of Adobe Creative Cloud, speaking at a customer event in Paris. "These innovations provide new superpowers to the rapidly growing number of creative people using Substance 3D."

Automation Toolkit. The new toolkit provides features for automating Substance files-based tasks.

The company noted that Substance 3D applications have surpassed 100 percent year-over-year growth, demonstrating strong demand. Meanwhile, it has expanded access to Substance 3D to students and teachers worldwide free of charge.

For more information see the news release.


Next-Generation Adobe Analytics Delivers Customer Insights From Streaming Media and the Metaverse, the company announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.

The news release cited three developments:

  • The Metaverse: Adobe Analytics is at the forefront of supporting data from emerging channels, including voice assistants and the connected car. Today, Adobe is previewing support for metaverse analytics, as more brands begin to embrace immersive and 3D experiences. With a rearchitected platform, Adobe can now seamlessly extend the reach of Adobe Analytics to new and emerging channels. In the metaverse, brands will be able to measure and analyze specific events, such as the volume of engagement with 3D objects and immersive experiences, as well as collecting interactions across multiple metaverses. This data can then be combined with insights across other channels like the Web site or mobile app, to understand changing consumer preferences. With Adobe Creative Cloud and immersive design tools like Adobe Substance 3D, Adobe is uniquely positioned to help brands design, deliver, measure and monetize experiences in the metaverse.
  • Streaming media: While streaming is a key investment for the entertainment industry, other sectors such as retail and banking continue to prioritize video and audio content. Adobe is introducing new capabilities today for brands to understand how streaming fits into the overall customer journey. Through Customer Journey Analytics, teams can tie digital media consumption to engagement on other channels like social media, Web sites and offline channels. A retailer, for instance, can see the types of content that drive social engagement and/or in-store activity to deliver personalization and drive retention efforts.
  • Partner ecosystem: Adobe now has hundreds of third-party integrations with top technology solutions including AppsFlyer,, BrightEdge, Genesys, Hootsuite, Invoca and Medallia. Each is accessible in the Adobe Exchange marketplace and Adobe now has a community of over 4,300 active partners across technology providers, system integrators, agencies and developers. This enables brands to combine data sources -- from chatbots to call centers to advertising campaigns -- with Adobe Analytics behavioral data to understand customer experiences holistically.


In New Adobe Real-Time CDP Innovations Drive Personalization For Global Brands, Adobe announced innovations for its customer data platform, Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.

"Businesses that invest in putting their first-party data into action are the ones that will deliver personalized experiences and beat the competition," said Anjul Bhambhri, senior vice president, Adobe Experience Cloud at Adobe. "With changing consumer expectations in the digital economy, the time to move away from third-party cookies is now and brands need to adopt a first-party data strategy to stay relevant."

Innovations include:

  • Enrich customer profiles with Adobe Commerce (Magento): Now available in beta, retail brands using Adobe Commerce can link first-party commerce data to Adobe Real-Time CDP and other Adobe Experience Cloud applications. This allows brands to use insights from shopping and browsing behavior to build rich customer profiles and deliver more personalized shopping journeys.
  • AI for advanced targeting and more efficient pipeline building: Now available, predictive lead and account scoring for Adobe Real-Time CDP B2B (Business-to-Business) Edition and Real-Time CDP B2P (Business-to-Person) Edition enable brands to create a more efficient pipeline by identifying people and accounts likely to become sales opportunities using Adobe Sensei-powered intelligence.
  • Built-in privacy and security tools and Healthcare Shield: Now generally available, Adobe Real-Time CDP is HIPAA ready with Healthcare Shield, a new Adobe Experience Platform offering, empowering healthcare brands subject to HIPAA to securely leverage certain types of sensitive personal data to deliver personal experiences throughout the healthcare customer journey. Adobe Real-Time CDP is also introducing new privacy and security enhancements designed to manage customer data. These enhancements include encryption control, tools to automatically honor policies around consumer consent or preferences and attribute-based access controls -- critical functionality for organizations operating in highly regulated industries and for those that want to ensure that data sets are being used as intended.
  • Segment Match in Adobe Real-Time CDP: Now generally available, Segment Match enables brands to manage and activate audience data across multiple channels and use Adobe's governance and consent tools to manage and enforce how audience data is collected and for what purpose.

For more information see the news release.


The Adobe-led Content Authenticity Initiative yesterday released a suite of open-source tools, marking a major milestone toward bringing digital content provenance to audiences everywhere regardless of location or technical depth and empowering creators to develop/share their stories with proper attribution and protection.

The three tools implement the Coalition for Content Provenance and Authenticity specification released earlier this year. They include:

  • JavaScript SDK: This UI toolkit includes everything developers need to create rich, browser-based experiences displaying content credentials.
  • C2PA Tool: Developers can install this utility to create, verify and explore content credentials on their command line or wrap it into a service to quickly equip their processes to interact with content provenance.
  • Rust SDK: Developers can build custom applications across desktop, mobile and services that create, verify and display content credentials directly via our powerful Rust library.

For more information see the CAI release.

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