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Affinity Acquired by Canva
26 March 2024
In an email to the Affinity community today, CEO Ash Hewson announced the company has been acquired by Canva.
"This is a moment of great excitement, anticipation, and profound gratitude for all of you who have been part of our story so far," he wrote. "In Canva, we've found a kindred spirit who can help us take Affinity to new levels. Their extra resources will mean we can deliver much more, much faster."
The company posted a FAQ on its Web site to answer questions about the acquisition. Among them was whether Affinity would, like Canva, go subscription. "There are no changes to our current pricing model planned at this time, with all our apps still available as a one-off purchase," the company said.
The text of the email follows:
To our amazing Affinity community,
Today marks a momentous new chapter in our journey together.
I am thrilled to announce that Affinity is joining the Canva family.
This is a moment of great excitement, anticipation and profound gratitude for all of you who have been part of our story so far.
We know that those of you who've put your faith in Affinity, some since we launched our very first Mac app, will have questions about what this means for the future of our products. Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish. We've worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable.
None of that changes today.
In Canva, we've found a kindred spirit who can help us take Affinity to new levels. Their extra resources will mean we can deliver much more, much faster. Beyond that, we can forge new horizons for Affinity products, opening up a world of possibilities that would never previously have been achievable.
Canva's revolutionary approach to design democratisation and commitment to empowering everyone to create aligns perfectly with our core values and vision. This union is a testament to what can be achieved when two companies that share a common goal of making design accessible and enjoyable for everyone come together.
I want to express my deepest gratitude to our incredible Affinity team. Your passion, dedication and relentless pursuit of excellence have been the driving force behind our success so far and I can't wait to continue this journey with you all.
To our loyal users and the creative community, your support and feedback have been invaluable, we hope this this FAQ will answer many of your questions.
You've inspired us to push boundaries and continuously improve and we're excited to embark on this new chapter together.
You helped us start a movement.
Today, that movement becomes a revolution.
With heartfelt thanks,
Ash Hewson
Affinity CEO